Market To Promote Shoe Enterprises To Accelerate The Expansion Of The Road

October 6th, along with

Wrestling with the two or three line Market

The two or three line market has been heating up in recent years. With the growth of residents' income, people's living consumption concept has undergone new changes, and the consumption level has been rising. The residents are wearing warm and traditional style to the trend type and city type, from the passive consumption of the lack of clothes and clothing to the active consumption of clothing, comfort, style, brand and overall matching.

According to the survey, Anta has completed the two or three line city shop plan 2/3.

At the beginning of, XTEP announced that it had added 800-1000 stores on the basis of the original 6000 stores, mainly concentrated in the mainland's two or three tier cities.

These brand sports shoes enterprises began to choose the strategic layout of "rural encircling the city", taking the two or three line city as their main consumer market.

There is no doubt that the vast market is undoubtedly the "next piece" strategic height of these shoe giants. Although the two or three tier cities are slightly lower than those of the first tier cities in China, their huge population and consumer demand have made the shoe giants salivate.

Coupled with China's economic take-off in recent years to promote the process of urbanization, many two or three line cities are developing rapidly and purchasing power is rising.

There are also many people in the industry believe that the two or three tier city market will reach saturation in 5 years.

There will be a major reshuffle.

Developing emerging markets to take a bigger share

In recent years, we have seen that shoe companies originally set foot in less international market, and gradually have footprints of domestic shoe enterprises. They are making every effort to move towards some emerging markets.

It is understood that AOKANG should export 3000 pairs of shoes to Egypt for the first time, and the shoes produced by Kangnai will "pioneer" the market of the South American countries Suriname and the East Asian countries.

Obviously, the emerging market in the developing state has great advantages in the market demand, land and labor resources, which provides a good opportunity for domestic shoe enterprises to develop.

It will play a positive role in creating and improving brands, gaining considerable profits and coping with the international trade situation.

For instance, there are a number of Quanzhou sports brands in Southeast Asian countries, including the establishment of exclusive stores, branches, investment in building factories, production bases, and some on the spot.

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The general signs indicate that in recent years, domestic shoe enterprises have also matured and begun to show the trend of changing from quantity growth to profit growth.

Chinese shoe enterprises are actively looking for areas with potential market. As a springboard for developing the market, they have already stepped out of the stage of blindly grabbing the bill in the past, and moved towards the rational competition stage of comprehensive development and highlighting their own advantages, accelerating the way of expansion.