Listen To The Designer'S Story About Customization.

You still have eyes.

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The popular topics are Chinese design and Chinese style customization.

China's native land

They are winning China's right to speak on the international stage of advanced customization.

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Also customized

Li Xiaoyan, design director of Fangfang Clothing Co., Ltd., Guangzhou, three degrees.

"The top ten designers in China" and the "best costume design award"; as the representative of Chinese designers, responsible for the design of Guangzhou Shen Ya Promotion Film and the opening ceremony of the Boao forum.

"I used to be mostly weddings, dinners, or

PARTY and so on make the clothing custom, now, the business custom clothing increases, at the same time, sports, leisure series.

Custom has also begun to appear, and even home furnishing clothes have been customized. "

Li Xiaoyan said.

"Up to now, China's advanced apparel customization has not entered the maturity stage as Europe, but people's ideas are maturing.

senior

The potential of customized market is huge. In the future, the market will spread from stars to the public.

"Pure cotton" is Li Xiaoyan.

The eternal theme in design.

Li Xiaoyan hopes that customers in the future will be closer to her "pure cotton" style customer base.

"A dress," she said.

When it comes out, it may be put on the shelf only once, which is a waste.

So I changed the style of the dress I made a few years ago, rejoined fashion elements, and restarted at once.

Get up.

This is really "low carbon and environmental protection."

Advanced level

Customization is the constant pursuit of quality.

Guo Pei is chairman of Beijing rose Fang Fashion Co., Ltd.

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Yang Lan and Deng Ya Ping, the ambassadors of the delegation, are all from her hands.

Guo Pei said, "advanced.

Customization is the constant pursuit of quality.

It took 40-50 hours for a piece of clothing to take 30 hours.

At the beginning, I made customization, which was aimed at the external appearance of the clothes. The fabric was good and the version was good. The guests dressed beautifully and slightly ignored the contents.

But in the year before last, I met with advanced costume customization in England, where I learned to do what others can't see, more than others can see.

A good word is not external, it is seen from layers of layers.

"More than 50 thousand hours of embroidery and five hundred or six hundred meters of top Chiffon are used on a piece of clothing.

The clothes that have been done by heart, the life and time that melt away are melted in this garment, and it has life itself. "

Guo Pei gradually formed his own customer base of advanced clothing customization, and the customer return rate was almost 100%.

The essence of advanced clothing customization is still the customer itself.

Marry Ma was elected the best professional model in China for two consecutive years.

In just 10 years, she completed a three jump from rowers to supermodels and to famous fashion designers.

By the end of 1999, Marry Ma set up a studio named DDMary Ma after his own name. He has held 3 personal works presentations in the two fashion week of China in 1999 and 2000 and the Shanghai fashion week in 2000.

Marry Ma's advanced clothing custom takes the high-end line.

In 2005, the launch of the advanced clothing custom press conference showed 60 classic custom evening dresses, showing the charm of advanced clothing customization.

Celebrities such as Kris Phillips, Nicholas Tse, Joey Yung, Peng Liyuan, Hu Jun, Zhao Baogang and Zhang Zhaoyang came to the scene.

Marry Ma's latest design, the Lumineux glistening dress, is inlaid with tens of thousands of crystals of different sizes.

These crystals are welded by traditional handwork, extending from the chest to the waist, which takes 300 hours.

"Advanced clothing customization is different from others, but its essence is still on people. Therefore, all my designs are based on the characteristics and needs of the customers themselves.

Beautiful is not always appropriate, only suitable and beautiful is suitable for you.

The custom of emphasizing national flavor and design concept

Fang Ying, China's top ten fashion designer, has served as the principal designer and design director of several well-known clothing brands in China.

Her appearance at the 1998 China Fashion Design Fair revealed her interest in "internationalization of Chinese elements".

When Fang Ying made his first fashion conference in 1998, he put the design style in the Chinese national characteristics.

"Advanced fashion customization part of this country likes to integrate into Chinese elements.

A good designer must have his own national character in international development.

In costume design for specific people, I must emphasize the national charm and design concept.

Fang Ying said.

On many occasions, bump shirts are embarrassing, so now more people choose to buy designer brand, because designer brand is unique, can express personal taste and accomplishment.

This designer's brand and clothing customization will also be the trend of Chinese clothing development.