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Xu Le: 27 Years Old, Five Consecutive Ventures

2011/4/20 11:35:00 74

"Heard pony I have done two lumbar disc herniation operations before, and I have done it. Look at it later. Maybe I can do the same thing with him. "

"Ups and downs." Sitting in a sunny new office. Xu Le So describe his nearly 10 years of entrepreneurial road.

The 27 year old young man is much more complicated and dramatic than his peers and even his predecessors. In 2000, Xu Le came to Tsinghua to study, but he went to Shanghai to start business in 2002. Because of lack of social experience, he was cheated 200 thousand yuan by partners and became nothing. After that, he went back to Beijing to continue his business and become a millionaire in IDC business. In 2003, the launch of Yi Fu Tong website was the first group to make payment platform in China. Just two weeks after the website was launched, Sun Tongyu of Taobao came to Beijing to invite him to join Alipay. Xu Le chose to refuse. Since then, Yi Fu Tong has been unenthusiastic. Xu Le has failed to find IDG financing. In September 2004, he returned to Tsinghua to complete his studies. However, as College student entrepreneurs A typical representative, Xu Le's growth has just begun.

Before graduating in 2006, one day, when Xu Le was watching the entertainment program in Taiwan, I guess I guess I guess, I introduced a website in Taiwan that provided users with trial goods. Inspired by this, Xu Le created a trial network Itry, 68 days after the line, IDG investors meet again Xu Le. At the end of April 2006, Itry succeeded in getting financing. In December 19th of that year, the website was bought and bought by IDG. What is not known is that in 2007 and 2008, Xu Le was once tortured by prolonged mental stress, depression and impatience. Mental distress caused the whole body to be in a state of "life is not like death". After taking the medicine to alleviate nerve, the disease was cured. Xu Le went abroad to relax himself. Unexpectedly, he came back and found the protrusion of the lumbar intervertebral disc. He had to undergo surgery and stayed in bed for 7 months. At the end of 2008, Xu Le went back to the company to take care of his work.

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"We soon got to the capital and sold it quickly, and it seemed to be a success in the Internet," Xu Le recalling the entrepreneurial experience. "But I feel that I have failed." In his view, the acquisition was a very painful memory. "At that time, I didn't experience anything. I was very angry and I thought I wanted to make more of the biggest companies. The result was far worse than expected."

Since then, Xu Le has been thinking about the reasons. The most important thing is, in his view, he did not insist on the end. "In fact, half way out like me is a very, very wrong case. It should not be so." On this point, Xu Le was touched by the example of his older friend Yao Jinbo, founder of the 58 city and one of the founders of the school of education. Xu Le remembers very clearly that in November 3rd of last year, on the night of QQ and the 360 World War, Yao Jinbo celebrated the listing of major education on the New York stock exchange. "At that time, I learned that education was established in 2000," Xu Le said with emotion. "Ten years! Everyone should ask himself," can you do one thing for ten years? "
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Xu Le's pioneering work

From feeling super cow and invincible, everything can be considered as a fool, even at a general level. After several major psychological tests, I feel that I can do something in a down-to-earth way.

Fortunately, this young man who has been attacked many times in his career and body has a fearless heart. By May 2010, Xu Le was restless again. Once again, he set up his company's SNSGAME game matrix, and officially entered the game area. Last year, the game matrix independently developed a social game called the theme school, which has covered up to 1/5 users in Taiwan.

The upward trend did not last long. Because of the lack of understanding of the game, Xu Le didn't continue to run the product. Instead, he plunged into the development of the new game, leading to the end of the life cycle of the theme school. "At that time, the heart was too big, just the social game issued by agents was more than 12, and let the team do too many things". After that, Xu Le learned a lesson -- insisting on skills, and entrepreneurs should do what they can at the right time.

At present, the game matrix has been firmly on the road of independent research and development. The two upcoming social games will work closely with the distributors of various countries. Xu Le expects that the new company will soon make profits, and this year's scale of profits may reach tens of millions. In terms of agency, there is only a popular Play forge game in the world called "zombie farm".

Xu Le, who failed to give up his satisfactory answer in the trial network, had a better understanding of the meaning of persistence in the start-up process of the new company's game matrix. The game matrix was very unstable last year, but several companies are still optimistic about the strength of the team and intend to buy the company. "Their price is very good, the choice process is actually a bit painful", but Xu Le finally refused to sell. Once sold, it is another thing that feels that it has not yet done its head and halts suddenly, and it will live in the same shadow as trial net and face all kinds of regrets.

"When I refused to be bought, I remember that there was not much money left in the company at that time. It also brought us into a state of being in a desperate state of affairs. It was a good thing to come through," which made Xu Le feel happy. "After all, I grew up with the company." This feeling also appeared when Yao Jinbo, a friend of Xu Le, founded the 58 city. "58, the city burned a lot of money in the past few years, and it was very difficult to melt all the money." Xu Le said, "but they survived, and it passed through the most difficult period."

After trial network training, the original work style very impetuous Xu Le gradually precipitated himself. Suppose that we did not sell the trial net, what would happen now? "In fact, the group buying mode that is very popular now, I think, and the trial net providing trial products is a way, which is a step forward, from experience and advertising fees to direct selling service." Xu Le said that if he is still trying out the Internet today, he should be able to find opportunities in the field of group buying by relying on accumulated experience and customer resources. "We should think clearly about starting a business, and we often miss the last step," Xu Le said.

No longer young and frivolous at the beginning: from feeling super cow and invincible, everything can be considered that he is a fool and can not even reach the general level. After several major psychological tests, he feels that he can still do something on his own. The game matrix of the new company is developing well, and Xu Le has been very happy to play games. "When I was a website, I never saw a thing I just made, and there could be a large number of users overnight. The trial website has attracted one hundred thousand registered users in one month, and it was already very busy at that time. How can anyone know that hundreds of thousands of people are going to see and play in the game online? It seems that he has found something he wants to pursue.

Now, if I look back, I will choose to go out and start my own business after I finish reading the University, and make myself very tired. "Xu Le's experience is that more than 20 year old young people start their business, the biggest problem is experience, and the two is management. By the age of 30, with sufficient resources in all fields, entrepreneurs may have more chances to break out. "Before the age of 30, do not blame yourself, grow and practice more. I used to compare myself to Robin Li and compare with Zhang Zhaoyang, can I not give myself to an acute disease? "After the storm, Xu Le was still optimistic." I heard that Ma Huateng had done two lumbar disc herniation operations before, and I have done it. Look at it later. Maybe I can be like him. "