Luxury Industry Also Crossover
Imagine driving a Chanel luxury sports concept car?
Armani believes that "the scope of brand development is not wide enough.
brand
Vitality can not last long. Only by building products from different levels in Pyramid can we make the brand rich and powerful.
In the Armani brand series, from the 2.3 million yuan set of advanced customized fashion Armani Prive series, to a suit of about thirty thousand yuan Giorgio Armani, and then to hundreds of dollars of Armani low price brand series, the product positioning from high to low has arranged more than a dozen different sub brands.
These brands have their own distinct brand positioning so that customers can distinguish.
Different channel types are adopted to prevent conflicts between brands.
On the other hand, there is a certain connection between brands.
In addition to brand extension, Armani has also conducted extensive operations.
extend
From all kinds of clothing and accessory products to all kinds of daily necessities until they enter the food, automobile and hotel industries.
However, Armani did not stop in these categories: he extended the brand to other categories, such as Armani house (furniture), Dolci (candy), and Armani flower (flower).
Armani recently entered into a real estate investment agreement with Emaar group. In 2011, 14 Armani hotels were established.
This has expanded the brand sector for Armani.
With the success of men's wear, Paul Smith has extended its fashion to women's wear.
In addition, Paul Smith has a keen sense of business and the market. It often works with different units and brands to launch cross-border series, and even motorcycles. In 2005, he cooperated with motorbike manufacturers in the Triumph by Paul Smith product range, including limited edition motorcycles, jeans and motorbike drivers' jackets, etc., which also counted Paul Smith for many years.
Dream
。
In the same year, Paul Smith collaborated with another sporting goods manufacturer Burton to produce Burton Mark XIII collection for skiing and related apparel.
In addition, it is even more delicate to produce Paul Smith special water bottle packaging with Evian, a mineral water producer.
In fact, Paul Smith has become a household name in many countries, and its brand has now been sold to more than thirty-five countries.
In Japan, Paul Smith has nearly two hundred branches, while Paul Smith personally manages the development of the brand in Japan, including location of shops, showing the importance of the Japanese market for Paul Smith.
So far, apart from 14 stores in the UK, the fashion kingdom of Paul Smith has been spread over 35 countries in the world, including 12 main lines, including mainline Paul Smith and Paul Smith Women. Besides men's wear, women's wear and children's wear, there are jeans, perfume, watches, eye glasses and family products.
Among the top luxury brands, there are cars besides clothing.
The cross-border cooperation between clothing brands and automobiles began at the beginning of the last century.
In 1920, the French Ettori Bugatti led the Bugatti Royale car to customize a suitcase, which was made by Emile Herm s, which is the earliest love story of luxury goods and cars.
More than 80 years later, the top two brands joined hands again to launch the Bugatti Veyron Fbg par Herm s.
This is a bright and passionate love between a "saddle maker who loves cars" and a "horse loving carmaker".
The special edition is distinguished from the Hermes handmade interior decorations, leather products and classic ornamentation.
The V-Max motorcycle, which was launched not long ago, is also a masterpiece of Hermes.
The car is made of highly textured cortical materials, from headgear, seat, wheel cover, saddle saddle, Che Dadeng to even exhaust pipe, and Herm s is making great efforts to customize.
This car has extended the excellent craft of Herm s on leather products and the technology of Yamaha company, which is a rare classic of industry and fashion in recent years.
The most frequent cooperation with fashion luxury brands is MINI. You can see LV version MINI, Paul Smith version MINI, Versace version MINI by Baidu.
But MINI even came to London's senior underwear brand Agent Provocateur to tailor a lingerie version of MINI for him.
Pink and black strong impact, with fancy chrome plating.
decorate
The car "sexy" to the extreme.
As a special tribute to Gucci's creation of 90th anniversary, Gucci and Fiat first worked together to launch the Fiat 500 special edition 500 by Gucci.
The car is specially built by Gucci creative director Frida Giannini, representing the perfect fusion of Italy's two leading brands, exquisite workmanship and popular style.
The Peugeot Gucci green - red - green stripes outline the outline of the car, covering the entire outer edge, connecting the appearance and interior decoration of the car.
Stripes can be seen everywhere inside the car, such as seats, shifting rods, key shells, carpets, and innovative exquisite seat belts.
In February 2011, Jaguar concept car C-X75 was awarded the Louis Vuitton 2010 classic concept car award in Paris.
This extended range electric super running concept car is a tribute to those outstanding designers who have achieved today's Jaguar.
The design concept is highly natural, fluent, concise and elegant.
The Louis Vuitton classic concept car award was set up in 2005 to celebrate the most potential concept vehicle in the coming competition.
This is the bugle for the top luxury brand LouisVuitton to move towards the automotive industry.
Essence is to celebrate Infiniti.
brand
20th anniversary concept cars were set up.
It has breathless appearance and perfect proportion, interior design, Hybrid hybrid electric power system and many advanced technologies.
The special point is that Louis Vuitton has been selected to make a group of three piece exclusive leather products.
Through the key button, the owner can open the tail door of the Essence automatically, and the bottom of the trunk will also automatically extend back, so that the owner can easily and conveniently take out the exclusive LV leather.
I believe there will be no less envy in the luggage compartment than in the car.
Versace and Lamborghini have launched the Versace-Lamborghini Murcielago LP 640 sports car by the opportunity of the Paris International Auto Show and the celebration of Milan fashion week.
The design team of the two sides worked closely together to give Murcielago LP 640 a more flexible compartment.
The special edition only produced 10 cars, and the major change is in a bright pearl white coat and matching protein color accessories.
A series of hand made custom series accessories, respectable and high quality accessories give drivers a noble and elegant style.
Even the high Chanel did not refuse the temptation of the car.
With the help of the design of Hongyi University of Korea, Chanel has launched a luxury sports concept vehicle Fiole, which hangs the "Chanel" logo.
Its shape design is smooth, like metal flowing, in order to cater for the unique temperament of Chanel brand, the concept car is only black and white.
If Fiole can mass production, it may become the new darling of the automotive industry.
- Related reading
- Association dynamics | China Textile Association Home Textile Commission Research Anhui Dongzhi Textile Enterprises
- City Express | Three Enterprises In Anhui Were Selected As Top 100 Enterprises.
- Local hotspot | Helan County: "Four Intensification" To Promote The High Quality Development Of Textile Industry
- I want to break the news. | MUJI Products, China's Market, Will Be 4.9% Cheaper Than Sales.
- Pregnant baby | Semir Launched A New Strategy To Force Children's Wear Barbara To Expand The Age Line.
- I want to break the news. | Get LV Boss Close Friend Burberry, Learn Gucci For Designer.
- market research | Luxury Advertising Crazily Moncler Invites Hollywood Superstar To Endorse
- Mall Express | Amazon Q2 Net Revenue Increased 19.89% Over The Same Period, But Net Profit Growth Fell Sharply.
- Recommended topics | Entering 24 Billion 100 Million In, The More And More Slipping Anta Became The National Explosive Machine.
- Instant news | Is The World's First Underwear Brand Going Bankrupt?
- Brand D&G Angers Hong Kong People
- SCM在制造业的实施
- Nike&Nbsp; Flyknit Running Shoes Create An Ultra Simple Age
- 试点处理小产权房
- Golden Hair Rabbi Children's Wear New Spring And Summer Express
- When The Curse Comes - Sports Clothes Business: The Most Severe Time May Not Yet Come.
- Raw Material, Labor Cost And Channel Cost Engulfed The Profits Of The Textile Industry.
- Many Provinces And Cities Will Break The Iron Rice Bowl &Nbsp; This Year We Will Pilot The Appointment System Of Civil Servants.
- Inside And Outside Brands Rush To Eat Children'S Clothing 100 Billion Cake
- The Brand Of Children'S Wear "Balbala" Won The Famous Trademark In China.