Self Teaching: Basis Of Fashion Design

The design involves a wide range, including social planning, theoretical model, product design and the formulation of engineering organization scheme, etc. Of course, the goal of design reflects the mechanism of human cultural evolution and is an important means of creating aesthetics.

Design has both "fact elements" and "value elements". The former explains the state of affairs, while the latter uses theoretical and aesthetic propositions to express, that is, "good or bad, beauty or ugliness".

Different types of design focus on different types of thinking. For example, in engineering design, more attention is paid to rational analysis, while in product modeling design and industrial design, more attention is paid to the overall process, which requires the use of image thinking factors, and in clothing design, more attention is paid to "beauty", etc.

The task of design is not only to meet individual needs, but also to take into account social, economic, technical, emotional and aesthetic needs. Because there are some contradictions among these numerous needs, the design task itself includes the coordination and opposition between various needs. In the process of updating the modern design concept, it is also necessary to follow the design specifications and consider these numerous "needs".

Design is the primary link of material production and cultural creation. It is always mediated by certain cultural forms. For example, different social cultures will give birth to different architectural forms when using roughly the same organic materials to design architectural projects; Using similar fashion design ideas, different social norms will produce completely different design styles.

Motivation Theory of Human Clothing

　　 1、 Protection theory

mention clothing The most intuitive thought of its function is its "protection". Protection includes "physical protection" and "psychological protection". "Physiological protection" protects against the cold and foreign objects through clothing; The function of "psychological protection" as "exorcism amulet" helps people eliminate various psychological contradictions and obstacles.

It is still controversial to regard the protective property of clothing as the origin of clothing. Because the climate adaptation theory emphasizes that the birth of clothing is based on human physiological needs. With the evolution of human beings, the body hair on the body gradually degenerates, and the changes in temperature and temperature of the climate directly affect the physiological needs of human beings. Therefore, as early as in the primitive society, human beings learned to cover their bodies with animal skins to resist the wind and cold. Even now, many primitive people living in cold regions still choose simple "clothes" to protect themselves from cold.

Another meaning of the protection theory is "to prevent insects or external harm". According to this theory, primitive people surrounded their waist with strips made of clothes or animal skins, and the fluttering of the strips when walking would drive away insects and other wild animals.

At first glance, the "protective effect" of clothing seems very simple, but if you observe it, you will find that it is actually very complex. Since the development of clothing has not only become the protection of human beings for cold prevention, it has gradually diversified with the changes of the times. For example, the armor of a samurai, the knee pads and pads of football players, the protective masks worn by swordsmen, and even the special clothes of firefighters, etc. The protective function of these clothes is gradually improved, reducing the danger and injury.

Further deepen the "protective function" of clothing, which has another function, that is, to prevent "moral hazard". For example, the dress of a nun is a symbol of internal resistance. The wearer is firm in character, has strict moral standards, and is also a symbol of purity.

　 2、 Shame theory

For the discussion of shame theory, in the West, the story of Adam and Eve in the Bible is usually used to explain the origin of clothing. According to the Bible, Adam and Eve, the ancestors of human beings, were originally naked, but after eating the forbidden fruit in the Garden of Eden, they knew their shame and covered their bodies with fig leaves, which also led to clothing.

The psychological motivation of "shyness" starts from the interdependence between self and others, and it is the self psychology formed under all behavioral conditions conforming to "etiquette". The generation of shyness not only affects our own behavior with "dislike", but also repels "disheveled clothes", and this attitude will also prevent us from showing off some clothes or wearing some form of clothes as we like.

However, the idea of taking shame theory as the origin of human clothing is often criticized, because in some primitive tribes, taking off clothes is the symbol of dignity and ethics.

III decorate theory

If we distinguish from the purpose of clothing decoration, we can list the following eight main types:

（1） As a symbol of class symbol, China has advocated the clothing system since ancient times, has the highest reputation for elegance, and uses the type, color, and pattern of clothing to distinguish classes and maintain ethics. Clothing plays different social roles in different periods, symbolizing identity and status.

（2） Showing off as wealth: corrosive decoration is not only related to class, rank and occupation, but also wealth The symbol of. Those who have money buy expensive fabrics and dress well; The poor even have no money to dress. As Sapir's theory of "self manifestation" emphasizes, individuals can achieve the goal of self affirmation through appearance decoration and self attraction. Clothing just achieves this function significantly. {page_break}

（3） As the expansion of the physical self: in short, it is the use of clothing to increase the volume of the body, making people feel a sense of expansion. As far as the style of clothing is concerned, its decorative performance is more prominent: generally divided into "physical decoration" and "external decoration". "Physical decoration" refers to the decoration of the body, while "outward decoration" refers to the decoration of the body, including clothes and other decorations. Clothing has a concentrated influence on the appearance of the human body, such as "increasing" the height of people; "Increase" or "decrease" the body volume; Use round decoration to attract attention to body lines or a part; In terms of expansion, there will also be "vertical expansion" and "horizontal expansion", and so on.

（4） This shows the sense of superiority: the purpose of decoration is to show the strength, courage and skills of the wearer. Primitive people used animal skins and other ornaments to symbolize their bravery; The people of primitive tribes used the teeth, bones and knife marks of wild animals to show people his achievements in hunting; Soldiers will hang medals on their uniforms to show their achievements.

（5） To attract the opposite sex: no matter at all times and in all countries, we can see that people have taken great pains in clothing to attract the opposite sex.

（6） As the purpose of scaring the enemy to win, we can see from human primitive social activities that decoration has the purpose of scaring the enemy and winning. Therefore, many primitive tribes would daub their bodies or wear special masks of terror to intimidate the enemy.

（7） As the purpose of ethnic identity and belief: in some primitive tribes, in order to obtain ethnic identity and express their firm belief in the race, they would also daub or wear symbols representing the totem of the race to win respect and mutual trust between the races, which is also a kind of sustenance of faith.

（8） As a symbol of identity and status, clothing is a product of social development and a symbol of the progress of human civilization and culture. It is often used to show a person's Economics Ability and social status. In primitive society, the symbol of this status already existed. At the same time, the development of clothing has produced a description of human identity: such as tight fitting clothes, high-heeled shoes, dresses, etc., which are sufficient to show that the wearer does not have to work. In government agencies, professional organizations and the military, clothing represents the superior position of leaders and leaders, showing a certain degree of authority. To sum up, although there are three kinds of motivation theories for human clothing, human clothing has formed distinct systems and characteristics, and different motivations are generated according to individual needs. Therefore, the "motivation and demand" of wearing clothes are closely related.