Quality Expectation: Catching Up With "Fast Fashion" Requires Slow Efforts

Many consumers have "used to" ZARA, H&M and other "fast fashion" brand from time to time to expose the quality problems, default jeans washed two times fade, sleeve wear several times open line situation, in their view, "fast fashion" originally "come to go quickly."

A garment tester has told the media that clothing testing generally takes 3 to 5 days. If clothes fail, it will take 7 to 10 days for re inspection. For fast fashion companies, one day's delay may result in the product being unable to get on the shelves, so the quality control staff often "keep a blind eye".

However, the quality of products

It will have a great impact on the health of consumers.

Among them, the content of fiber components is the main quality index of textile products. The quality of the ingredients of the products is one of the important factors that determine the value of the products, and is also the main content of the "genuine goods". Formaldehyde exceeds the standard can cause respiratory tract and skin inflammation; pH value is too high or too low will cause the skin to be encroach on by other pathogens; especially the infant clothing, such as the existence of light colored fabric's poor color fastness to saliva, directly affects the quality and normal wear of the textiles.

As consumers, the purchase of "fast fashion" clothing should retain good shopping receipts, shopping invoices and other valid shopping vouchers. If quality problems arise, they can carry out "Three Guarantees" rights protection.

First of all, we should choose to consult with shops and branding.

Unresolved complaints can be made according to the principles accepted by consumers' associations, and consumers' complaints should be submitted to written materials or detailed oral dictation given by consumers' signature and seal.

China Consumers Association official website complaints navigation column can download the consumer complaint registration form.

At the regulatory level, the main penalties for unqualified clothing products are product shelves and confiscation of illegal gains.

At the same time, in accordance with the provisions of the new consumer law, sales of substandard products should be fined 1 times or more than 10 times the sales volume.

Qiu Baochang, a famous lawyer, said, "economic punishment is of little significance.

It's a piece of cake. "

He said that enterprises should set up a "blacklist", record integrity and publish it to the public, and promote the establishment of an enterprise credit system.

For brands with frequent quality problems, they should use more stringent quality supervision standards and increase supervision and spot checks. They should not only supervise the results, but also supervise the whole chain from procedure and process.

Beijing consumer Wang believes that at present, because of the lack of competition among local brands, many "fast fashion" brands do not have competitors in China at present. The popularity of Chinese consumers makes it extremely "arrogant". Some domestic consumers want to buy large brands abroad at cheap prices, so they often pay little attention to quality problems. This is why some "fast fashion" brands are repeatedly listed on the black list, but consumers' enthusiasm is not affected at all.

In the long run, the pursuit of speed and sacrifice of product quality is undoubtedly dangerous for the development of enterprises.

Fast fashion brands should still have a good balance between speed and quality in the development process, and truly establish a good brand image.

If "fast and good", we will not lose the original characteristics of "fast fashion".

It is hoped that relevant departments will strengthen supervision and management of the "fast fashion" brand clothing on the implementation of relevant standards.

In addition, there are

It is the fashion that can stand the test of the market so as to get the approval of the consumer.

With the increasingly fierce competition of "fast fashion" brand nowadays, the price war is becoming more and more intense. The core factor of quality "cost performance" is becoming more and more important.

"Parity" does not mean "cheap", and I hope relevant enterprises will strive to improve the quality level of raw materials.

From the source of the industrial chain, we should control the quality of textile products and promote the overall improvement of textile quality.

Fast fashion should not only be "fast" and "fashionable", but also ensure quality.

It is necessary for the relevant brands to establish a stable supplier system to enhance the supplier's sense of belonging to the clothing brand enterprises while obtaining better fabrics.

At the same time, the two sides can establish an effective communication mechanism, so that suppliers can better understand the needs of clothing brand enterprises, reduce the cost of repeated communication, and thus produce more quickly the fabric that meets the needs of clothing brand enterprises.