Seven Day LAN Cowboy Brand: Let The Traditional Entity Store Combine With The Electricity Supplier

The rise of the Internet and electricity providers has brought about the opening and revolution of information, which has led to the coming of a meager profit era.

The price of electricity supplier is generally low, but it does not necessarily bring high quality enjoyment experience to consumers.

Traditional physical stores are facing challenges, but as long as they follow the law of value, market space is not pessimistic.

In the era of meager profits, to get high returns, it is necessary for cowboy franchisees to take the fast volume.

The key point is to save costs, as long as the cost of quality can not be saved.

The traditional industrial chains are separated from each other, and different actors' interests appeal to each other, which leads to the pursuit of higher profits and the sacrifice of quality.

Pursuing quality is always the first, and is committed to providing fashion choices for mainstream consumer groups. LAX7DAY Qi Lan Lan denim employs innovative business strategy to locate jeans fast fashion brand and integrate the industry chain.

LAX7DAY Qi LAN brand is rooted in the global cowboy industry base in Guangzhou. Operators are gathered by the elite forces in every link of the industrial chain, including first-class fabric producers, top fashion designers and tailoring masters, top-notch jeans processing plants, and top notch manufacturers.

And professional brand planning, design and marketing team.

The direct effect of the integration of the industrial chain is the consistency of the interests. By providing consumers with higher quality and cost-effective products, they get higher overall income from their competitors' PK.

The world's leading comfort and elastic fabrics, fashion oriented minimalist design, perfect tailoring of Asian women's body fashion cutting, natural and healthy plant enzyme washing, LOHAS fashion international brand store image and promotion.

These are the quality sense and experience elements of LAX7DAY, a fast fashion brand.

The traditional business model is based on the cost of re pricing, and the innovative business model is based on market demand price.

Cowboy 1 era factory brand price generally below 100 yuan, the quality is also very poor, many products are not authentic fabric denim.

The international brand of cowboy 2 is generally priced at around 1000 yuan. Although the profit is high, sales volume is also difficult to upgrade.

According to the consumption demand of mainstream urban women, Qi Lan Lan positioned the main price between 99 and 199 yuan, not only occupied the absolute competitive advantage in the field of physical stores, but also did not fall behind even with the PK.

For the Cowboy brand franchisee, not only has the "electricity supplier characteristics" of the fast sales volume, but also it is difficult for the electricity supplier to replace the physical advantages: whether the jeans are comfortable or not, and whether the type of the jeans is fit, can be directly experienced and experienced by the physical store through the on-site try on.

And shopping guide directly to the customer's recommendation and communication is also not available to the electricity supplier.

The electricity supplier is parity, but because it can not be directly tried, it is likely to buy the size and

Not very good. Returning the goods to the merchant has to pay the logistics fee, which is time-consuming, laborious and costly.

In the LAX7DAY seven day LAN cowboy exclusive shop, the quality fabric is known, and the money is fit to wear. The price is close to the people, buying 1 more and 2 at a time. Consumers feel very relaxed.

Quality can be homogenized and price can be PK again. Service as soft power is another key point of joining Cowboy brand.

LAX7DAY Qi Lan Lan denim brand franchise is managed and promoted by the brand operators.

According to the rules of the industry, a physical store actually affects the consumer group three kilometers away from the surrounding area. The base of the population is basically fixed. To maintain sustained and stable sales volume, we must improve customer loyalty and repeat purchase rate.

LAX7DAY Qi Lan Lan denim brand adopts a humanized member sales system. It is never a vicious discount sale. Joining members can enjoy a more flat price discount.

Members can also get free fashion, casual, wind and small items for free on the day of membership exchange day or holidays.

The official WeChat platform will regularly push the latest product information and interactive promotions for members.

Moreover, LAX7DAY Qi Lan Lan denim brand has also launched a micro business platform, and it will open to every franchisee in the future. Every LAX7DAY seven day brand Cowboy brand franchisee has its own OTO identity code, which means that as long as the members of the store are able to make profits through franchisee's business, the franchisee's income can be earned.