From Fast Consumption To Fast Fashion Wenzhou Clothing Should Accelerate Pformation

Interview with Ling Lanfang, chairman of Silk Road Group

Ling Lanfang is the biggest silk in China.

One of the leaders of the Silk Road Group, he claims to be "a generation influenced by Wenzhou fashion". Although Wenzhou garment enterprises are not the most important customers, but at the forefront of the industrial chain, he is extremely concerned about and expected for the pformation and upgrading of Wenzhou clothing.

Reporter: as an important supplier of garment enterprises, how do you evaluate the development of Wenzhou's clothing industry?

Ling Lanfang: China's clothing industry includes the schools of Shanghai, Hong Kong and other schools.

Wenzhou clothing is different from these two schools. I am used to calling it "warm school" directly. It is an important feature of "Wen faction" that it is well designed, fashionable and fast.

Wenzhou's clothing tends to be strong in Europe, and the latest trend in Europe is coming out. This will soon be reflected in the products, which is the unique advantage of Wenzhou.

But from the fabric perspective, in the past, the material of Wenzhou clothing was relatively small, and its texture was relatively inferior.

Of course, although the brand is developing towards the high end, this short board is also making up.

Reporter: Clothing Industry

Ascension is also closely related to the revitalization of the silk industry. Does this mean that you will have more and more opportunities to cooperate with Wenzhou's clothing industry?

Ling Lanfang: Yes, raw silk is a high-end fabric, clothing.

With the development of high-end, the amount of usage will definitely be bigger and bigger. It will be unrealistic to use chemical fiber raw materials to make high-end clothing.

From the perspective of our company's pformation objectives, the future direction of development is to go out and expand the influence of high-end brands in New York and Paris. On the other hand, we should aim at the domestic market and expand the utilization rate of raw silk fabrics in national brands.

Therefore, whether from the perspective of business or from the level of development of national industry, I am very much looking forward to the pformation of Wenzhou clothing from "fast consumption" to "fast fashion" as soon as possible.

Reporter: can you give us some advice on the development of fashion industry in Wenzhou?

Ling Lanfang: in my opinion, Wenzhou people have always been the guide of fashion trend.

At the beginning of reform and opening up, young people, including me, were fashionable in bell bottoms, electronic watches and Phoenix bicycles. These fashionable lifestyles were handed over from Wenzhou at that time, so I could be regarded as a generation influenced by Wenzhou fashion.

Today, Wenzhou people accumulate more wealth and become more mature in their commercial operation. The understanding of fashion will go deeper. I don't think I need to make suggestions. Wenzhou people will find the best way to spread the fashion influence of the new era to the whole country and the world.