Leather Industry Is No Longer Suitable For "Quantity Development".

The China Leather Association has recently told reporters that the application of the national Fur Association's trademark of the natural fur logo issued by the Trademark Bureau of the State Administration for Industry and Commerce has been registered successfully in October 14, 2016 and has been approved to be used in eighteenth, 25 and 27 categories of commodities. This year, the China Leather Association will increase the promotion and use of the certification mark and expand its awareness and influence. According to the introduction, the natural fur certification trademark is mainly used to prove the specific quality of the natural fur and its products, that is, the main raw material of the product is natural fur and the grade of raw material used for the product is grade one. The use of the certification mark can eliminate the worries of consumers in choosing natural fur products and protect consumers' legitimate rights and interests. That is to say, after buying fur, you can guarantee genuine price if you recognize the "natural fur" logo.

Reporters learned from the China Leather Association recently that in order to promote the implementation of brand development strategy in China's fur industry and make it realize the upgrading from product economy to brand economy, China Leather Association has implemented the "leather mark" certification mark in the leather industry for 20 years to play a positive role in promoting the brand influence and popularity of leather shoes and other products. With the support of the State Administration of industry and commerce, in November 2011, the registered trademark of "natural fur logo" was launched and registered successfully in October 14, 2016. This also means that the leather industry will have a new carrier to implement the brand development strategy.

At present, China fur industry has achieved rapid development and has become an international market. Fur In 2013, the output of fur garments in China reached 4 million 654 thousand, and the main producing areas of fur industry were Liaoning Tong Er Bao, Hebei Suning, Hebei Zaoqiang, Hebei Gucheng, Hebei Yangyuan, Zhejiang Chong Fu, Zhejiang Zhejiang, Chang Long Ling and so on. As a frontier area of fur industry, fashion and technology have also developed rapidly. During the "12th Five-Year" period, the proportion of domestic and foreign fur and its products was about 8: 2, mainly domestic.

Fur industry in China is developing rapidly, but there are also many problems. If the product design ability is weak, part of the processing trade enterprises can only "take the medicine alone"; many enterprises do not have their own brands; some enterprises have brand names but become "furnishings", and there are very few fur brands known to consumers in the market. These problems result in the low added value of the native fur products, and can only be done to others. This situation is no longer suitable for fur industry.

China Leather Association responsible person said that in recent years, China's fur products consumer market has become increasingly prosperous. Because of the natural and precious attributes of fur, the price of its products is relatively high. This also causes some illegal operators to disrupt the market order by impersonating, refurbishing and shoddy means, thereby damaging the rights and interests of consumers, resulting in an increasing trend in fur clothing complaints. Especially in winter, fur products have become the standard of many beauty loving people. But the price gap is too large, the quality is uneven, the fake and poor products are constantly waiting for problems, and it has also become an important factor that plagus people's fur consumption. At some fairs, the reporters saw that as a high-end commodity, some of the fur prices were priced at tens of thousands, and the lowest was only a few hundred yuan. The same is fur, the price gap is very large.

People in the industry have told the media that it is impossible to exclude the fact that individual products do have bad workmanship and shoddy, but in general, whether fur is a natural growth product, whether there is a real quality problem, which requires consumers to rely on authoritative inspection departments to make scientific judgments. But the reporter understands, because the national standard is not mandatory, the existing products before sale, generally will pass through the material, formaldehyde content, color fastness and other aspects of the detection, but to completely in accordance with the standard to detect basically can not be achieved.

Therefore, in order to purify the product market, the China Leather Association has put forward the application of "natural fur" logo trademark to the Trademark Bureau of the General Administration of industry and commerce, thereby eliminating the worries of consumers in choosing natural fur products, promoting the industry to strengthen self-discipline and standardize production and operation standards, constantly improving the quality of products and maintaining the reputation of the market.

According to the introduction, the natural fur certification trademark is mainly used to prove the specific quality of the natural fur and its products, that is, the main raw material of the product is natural fur and the grade of raw material used for the product is grade one. The use of the certification mark can eliminate consumers' worries and protect their natural fur products. Consumer The legitimate rights and interests. In addition, the use of the certification mark also helps to enhance industry self-discipline, promote the production and operation of natural fur and its products, improve the quality of products and maintain the reputation of the market.

　　 China Leather Association According to the information available, fur and its products are mainly middle and high-end products, and fur fabrics are used with other materials to make the season of the fur garments less fashionable and stronger, so as to meet the needs of different consumer groups and become more fashionable and personalized. They are free from seasonal and regional constraints. Fur decorations are also applied in various fashion clothes, family decoration, automobile decoration and other fields, and the application scope is more and more extensive, which makes design and brand play an increasingly important role in fur industry development.

The challenge from the market and industry has prompted the domestic fur industry to guide and nurture excellent fur production enterprises, build up their own well-known brands, highlight the value of fur products, and achieve industrial spanformation and upgrading, in order to stabilize and expand market share.

It is under such a development background that the China Leather Association has decided to apply the "genuine leather mark" certification mark model to the fur industry, which has played an important role in the leather industry and plays an important role in the brand construction. Since there is a certain gap between fur and leather in terms of product value and consumer awareness, the implementation of "natural fur" certification marks can better enhance the value of fur products and protect the interests of consumers.

The LOGO of the natural fur logo is the combined deformation of the English letters N and F, representing NaturalFur (natural fur). As the registrant of the certification trademark, the China Leather Association enjoys exclusive rights to trademarks. The manufacturer or operator of the products requiring the use of "natural fur logo" should submit an application to the China Leather Association. After approval by the China Leather Association, the product can be authorized to use the "natural fur logo" trademark.

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