The Development Trend Of Guangdong Garment Industry During The "13Th Five-Year" Period

The national planning outline for 13th Five-Year put forward efforts to promote

To enable the supply capacity to meet the growing, upgrading and individualized material culture and ecological environment needs of the masses.

For the apparel industry, clothing products must meet the consumer demand of escalating, more personalized, fashionable and diversified consumer trends. The apparel industry is implementing the structural reform of supply side to improve the quality of clothing brand, design innovation and business operation efficiency.

Challenge

In recent years, Guangdong

It has been challenged by various aspects, especially the slow recovery of the world economy after the financial crisis. The environmental resources of the Pearl River Delta have been restrained. The strong development of the garment industry in other parts of the country and the surrounding countries has brought unprecedented pressure to the garment industry in Guangdong. It is faced with the problems of further optimizing the industrial layout, adjusting the industrial structure and cultivating independent innovation.

Slow recovery of world economy and slow growth of domestic market demand

along with

With the acceleration of the process, Guangdong garment enterprises are facing unprecedented competitive situation.

The world economy is undergoing a deep adjustment, and the recovery of developed economies is slow. The growth rate of global garment exports will continue to slow down, and the competition in the international garment market will become more intense.

The population size and economic development of emerging economies will drive the growth of the clothing market, but they are also faced with uncertain factors such as economic fluctuations.

The shift of China's economic growth has entered a new normal of reform and structural adjustment, and the growth of market demand has slowed down. At the same time, the concept of domestic consumption is becoming mature and rational, and the pace of upgrading consumption structure is accelerating.

The economic environment at home and abroad brings new challenges to the development of Guangdong's garment industry.

The cost of production elements is rising, and market competition is more intense.

The resources and environmental constraints of Guangdong, especially the Pearl River Delta, have been continuously strengthened, and the cost of production factors has been rising. Some manufacturing capacity will further shift to lower cost countries and regions, especially in central and Eastern Europe, Southeast Asia and other countries and regions, attracting more and more foreign capital by means of cheaper labor force and close to the main consumer market, which will have a certain impact on the clothing industry in the Pearl River Delta. The competition pressure of Guangdong garment industry in the new pattern of global garment trade continues to increase.

The developed countries in Europe and the United States have speeded up the development and utilization of new technologies and new materials. Green fiber, non-toxic dyeing, pollution-free dyeing and finishing, anhydrous dyeing, jet printing and other dyeing and finishing technologies are developing rapidly and coming to maturity.

The further development of a new round of "green" trade protectionism has become a new constraint factor for Guangdong's clothing export.

The supply side reform is facing new challenges and the pressure of upgrading industrial structure is heavy.

The national plan for 13th Five-Year put forward that efforts should be made to push forward the structural reform of supply side so that the supply capacity can meet the needs of the growing, upgrading and individualized material culture and ecological environment of the masses.

For the apparel industry, clothing products must meet the consumer demand of consumers' escalating, more personalized, fashionable and diversified trends. The apparel industry is carrying out the structural reform of the supply side. We need to improve the quality of clothing brand, design innovation and business operation efficiency. In the process of pformation and upgrading, we should constantly go to capacity, inventory, leverage, reduce costs and make up the shortage, accelerate the cultivation of new development momentum, pform and enhance the traditional comparative advantage, and achieve excellence, strength and growth.

We should strengthen industrial chain synergy, promote functional, fashion and green product innovation, optimize the standard system framework, encourage enterprises to formulate advanced standards in line with international standards, improve the voice of the apparel industry in the international standard area, strengthen product design and development, strengthen brand evaluation and publicity, promote the deep integration of new technology, new technology and traditional clothing industry, and promote the automation, digitalization, networking and intellectualization of garment manufacturing according to the strategic deployment made in China by 2025.

This poses new requirements for the upgrading of Guangdong's garment industry. How to deal with the problems arising from the reform and effectively promote reform will be related to the rise and fall of Guangdong's garment industry in the future.

Opportunity

New opportunities for global resource allocation

The global garment industry is undergoing a period of structural adjustment and industrial integration. This creates conditions for the domestic apparel industry to deploy technological resources, innovative resources, manufacturing resources, management resources and marketing resources.

Due to the increasingly perfect technology and manufacturing system of China's garment industry and the outstanding performance of Chinese brands in the mainland, not only some latecomer countries welcome China's investment, but also some developed countries welcome Chinese enterprises to participate in the construction of re industrialization. This provides a favorable opportunity for China's garment industry to speed up its going out and enhance its capability of pnational allocation of resources, and build a pnational modern industrial chain and value ecosystem based on myself.

National strategy promotes new industry development

The eighteen Party of the party put forward the goal of "double the gross domestic product and the per capita income of urban and rural residents by 2020 than in 2010". The adjustment of social distribution structure, the continuous increase of income, the improvement of urbanization rate and the narrowing of the gap between urban and rural areas will provide strong support for the expansion of domestic clothing consumption demand.

The implementation of the strategy of "one belt and one road" and "China made 2025" have greatly expanded the regional development space of the garment industry, bringing huge new impetus to cross industry, cross culture and cross regional integration.

At the same time, the continuous improvement of China's industrialization level during the "13th Five-Year" period will also provide favorable conditions for the pformation and upgrading of the garment industry. The potential energy accumulated by China's garment industry since the reform and opening up will be effectively released in the new development period.

New round of technological revolution brings new opportunities

Industrial 4 revolution, big data era, Internet +, Internet of things, cloud computing and other key words in 2015 set off a new round of technological revolution and industrial pformation upsurge in the world.

Taking digitalization, information technology and intelligent advanced manufacturing technology as a breakthrough, the industrial pformation of value ecosystem as an industrial organization form, let Guangdong garment industry and developed countries synchronously enter the Yun Jing "Guangdong 13th Five-Year" development plan report, which is marked by Internet plus, big data and cloud computing.

With the release of "made in China 2025", the national strategy of intelligent manufacturing, Internet +, and big data promoting innovation and development of industries has created favorable conditions for Guangdong's clothing industry to integrate more industrial innovation resources and expand industrial value growth space in a wider range, higher efficiency and more means.

Guangdong is located in the forefront of China's information and technology. It can infiltrate the latest technology and information into the garment industry with the fastest speed and form a technological advantage.

Improving the industrial chain helps the industry to maintain its advantages

Smooth channel and high export-oriented market are important features of Guangdong garment industry.

With geopolitical advantages, all industrial bases acquire fast product development information and high degree of international integration. The market positioning is very clear, especially the degree of perfection of the industrial chain is incomparable with other neighboring countries and regions. Therefore, the traditional advantages of Guangdong clothing industry are still remarkable.

From the perspective of input and output, the total pulling coefficient of Guangdong textile and garment industry to other industries is 1:2.52, and the whole country is 1:2.17. At the same time, the coefficient of influence is 1.12, which exceeds 12% of the average influence of various industries. This indicates that the textile and garment industry still has a larger driving effect on Guangdong's whole local economy.

At the same time, with the implementation of the "Pearl River Delta reform and development plan" and the construction of the "Pearl River Delta National Independent Innovation Demonstration Zone", the spatial layout of the Pearl River Delta has been further optimized. Taking Guangzhou and Shenzhen as the center, focusing on the east coast and the West Bank of the Pearl River Estuary, multiple integration, complementary advantages and multi field cooperation have laid a good regional economic foundation for the development of the garment industry.

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