China'S New Custom Defines The New Lifestyle Of The Chinese Elite

Technology revolution, rising of the middle class, upgrading of consumption and multiple factors superimpose the concept of "China's new customization". China's new customization starts from the consumer demand of new user groups, to a greater extent, reflects the values and quality of life. It breaks the previous situation that international fabric providers only cooperate with international brands, continues to introduce international luxury fabrics, consummate and upgrade the supply chain, and automatically calculates user's most suitable garment size and version using the big data platform to continuously optimize and meet user needs. To create a new business model of garment customization C2M, real-time transmission of customer information, direct fabric suppliers and factories direct supply, and shorten the customization cycle through the Internet's scientific and technological capabilities and efficient cooperation with the factory.

　　 Origin of garment customization

Clothing advanced customization, in fact, in the clothing industry, can be considered as the oldest method of production.

From the beginning of the history of tailoring, clothing is tailored to individuals and tailored to size. Different people have different ways of doing things. Therefore, in general, each garment is personalized.

However, since the word "ready to wear" appeared in the middle of last century, the tailor shop has gradually faded away from the stage of making costumes. Although it has not disappeared, it has been greatly reduced in the proportion of clothing.

In twenty-first Century, clothing was custom-made and began to appear in the city, and occupied an important position again, unlike before. However, he mainly serves urban white-collar, urban upstart, people who care about taste and personality. These people have money, leisure, ability and status.

　　 Garment customization As a way to enhance the image of oneself, it has become a symbol of distinguishing others, and has become a fashion of the new rich class.

As long as you make a phone call, the professional tailor will arrive at the appointed time. He will tailor and design the body for his clients. He will provide advice to the customers and set up personal measurement. information database At the same time, body data will be corrected at regular intervals, and customized clothing will be provided according to season and occasion.

　　 China's current situation

Nowadays, the garment industry is facing tremendous changes. The industrial Internet brings opportunities for C2B transformation in the whole industry. Consumers are no longer satisfied with the same brand clothing, and their individualized demand is increasing day by day. Due to the asymmetric information in product decision-making and consumer demand in traditional fashion industry mode, a large number of inventories have been generated. Therefore, the realization of customized production by Internet technology is the consensus of the industry and the inevitable development of the industry.

　　 clothing The market prospect of customization industry is analyzed. The garment customization industry is the inevitable outcome of economic development, which caters to the actual demand of the market, and the demand of the market is the prerequisite for the development of the industry, and is also the inevitable direction of the industrial development. But the garment customization industry is still in the initial stage for our country, and it needs to be constantly improved and perfected both in the way of business operation, in the means of marketing and in the formulation of management system. In the face of the escalation of consumption, the market and consumers' demand for customization, quality and quick reaction in the garment customization industry is becoming more and more prominent. In order to develop and progress, the garment industry must follow the footsteps of the times and keep pace with the times, and set up a system of clothing design, measurement and order services on the Internet, so that both sales and production can be integrated with digitalization. At the same time, clothing customization brand can not only stay at the user level of C terminal, but also deeply link to the supply chain links of B terminal. Only by making deeper links on the basis of industry can enterprises create more value on the overall industrial chain.

　　 Five "new"

　 New user:

The target group is mainly male at 30-40 years old. The consumption concept is from buying things to buying experience, from "necessary" to "good", having good economic ability and certain social status, facing the high proportion of business dress demand, and belongs to the new middle class and high-income group.

　　 New mode:

The new business mode of "Internet + portal volume + industry 4" has been booked through multiple channels such as mobile APP, official website, WeChat public number, small program, etc. the professional dress consultant comes to the door. After ordering the order, the order data will be sent directly to the intelligent factory, and the global material will be supplied directly, so that consumers and factories can be directly connected to remove the intermediate links.

　　 New technology:

Making full use of volume data of hundreds of thousands of customers, we build a large data platform with large size. Through the AI technology, we can calculate the best clothing size and type for Chinese people. In the supply chain, we will strengthen the technology empowerment and process control of the factory and get the C2M platform open.

　　 New supply chain:

It broke the previous situation that international fabric merchants only cooperated with international brands, continued to introduce international luxury fabrics, eliminated inefficient intelligent factories, and increased the cooperation of global excellent garment intelligent factories, and improved and upgraded the "new supply chain".

　 New target:

It is estimated that by 2021, garment customization market will catch up with the garment market, and there will be 10 billion brands.