Will The Vetements Founder Bring The Paris Family To Its Peak After Leaving?

When people talk about whether a brand is successful or not, its designers are certainly the focus of discussion. Many of the consumers' love for a brand is due to the appreciation of the designer. The "attitude" brand Vetements, once popular, was popular because of its grotesque and unusual design style. But recently, Demna Gvasalia, the founder and designer, started a ripple in the circle because she ran away from the news of her own brand Vetements.
Ending Demna Gvasalia with Vetements does not mean that he will stop writing in the design world. Instead, it means he will inject more energy into his own identity, the creative director of Balenciaga.
At that time, Oversize clothing and old jeans were used as street customers. Exaggerated clothing profiles, unique tailoring methods, and this show of rebellious and uninhibited human nature, wearing a dark style, such a unique style of fashion, so that Vetements soon after the launch of fashion circles in popularity. Demna Gavasalia, one of the founders and designers, was also appreciated by Balenciaga.
So after Alexander Wang completed the last high-profile show in Balenciaga in 2015, the brand announced the Demna Gavasalia, the new creative director. At that time, all the people in the fashion circle were curious about the performance after the two party cooperation. Of course, there are also many people who have questioned or even failed to take a good look at this combination of styles and positioning.
"Demna Gavasalia has a lot of experience and a lot of touch and knowledge about fashion. In the design, he is bold and considerate, and coincides with the brand founder Cristobal Balenciaga. We believe he will be able to write a new chapter for Balenciaga. The former CEO Isabelle Guichot of Balenciaga gave such an assessment at that time.
It is true that in recent years, Balenciaga and Vetements have different styles. Both designers can say that they do not abide by their duties. As early as the founder of Cristobal Balenciaga was still alive, he unveiled an avant-garde lantern coat, high waist style doll skirt and other alternative clothing designs. With bold outlines and great attention to the breakthrough design of lines, even models invited to show costumes are very special. In that era, such a design was seen as a subversion of the clothing system, just like what Demna Gavasalia did in this era.
"He never made clothes for those beautiful, sweet girls. Even many of the fashion models he invited were also known for their" hideous "appearance. One of the models named Colette walks like a zombie in the movie "four hundred years of panic," with a big head still hanging on her shoulders and an extreme disharmony with her face. Any woman can wear Balenciaga's unmatched fashion. " Bettina Ballard, as a fashion editor of that era, wrote in his memoirs.
Although there is a "restless" gene hidden in the brand of Balenciaga and Vetements, Demna Gavasalia still has a lot of work on how to interpret a brand new Balenciaga in its own way.
After being appointed by Balenciaga, Demna Gavasalia spent a lot of time studying brand archives, Michel Goma, Josephus Thimster, Nicolas Ghesquiere and Alexander Wang. Every creative director is using his own way to highlight the elegance of female beauty, leaving behind many classic works. Faced with the imprint of the predecessors, Demna Gavasalia needs a different fashion style.
It has to be said that during the Demna Gavasalia as the creative director of Balenciaga, every year has gradually injected some subtle but visible elements into the brand. Whether it is a large size line suit, Bazar large striped shopping bag, a shoulder pull pull out jacket, or with the world's largest humanitarian aid organization "World Food Programme WFP" cooperation series. Although many people still give negative comments such as "this is not Balenciaga", "leaving these designs in Vetements" and "I love Balenciaga, but this is really unfortunate", it does not seem to hinder consumers' desire to shop.
It has been pointed out that "Balenciaga has become one of the fastest growing brands in Kai Yun group in addition to Gucci. Since the Demna Gavasalia took over, the brand has improved substantially in terms of sales volume."
If we say that before that, the City handbag, which is commonly known as "locomotive bag", is regarded as the most classic existence of Balenciaga in the consumer's impression. Then, the Demna Gavasalia designed Tirple S shoes should be too much. Once launched, a panic buying Rush has been launched. From traffic star to trend Icon, there is no miss, even the chance to walk on the street is superior.
However, when they first talked about design concepts, they were used by the management of Balenciaga to describe their designs, whether they were from exterior design or color matching. But it is precisely the aesthetic of Demna Gavasalia, which is difficult to define ugly or beautiful, but has aroused a warm echo in the market, and even pushed the old man's shoes to a climax.
Today, the official farewell to Vetements Demna Gavasalia can be regarded as the sole status in Balenciaga. Is it also different from what he is looking forward to in the future planning of the brand? I am afraid it will take quite a long time to test. But objectively speaking, no one can bring a brand to the top two times, even if it is Demna Gavasalia.