Ali Wal Mart "Stirs Up The Situation" Intelligent Transformation Of Clothing Industry Looks Beautiful

The clothing industry, which is seriously impacted by the new crown pneumonia epidemic, has attracted the "disturbance" of giants. Ali and Wal Mart have recently entered the clothing track. The rhinoceros intelligent manufacturing platform launched by the former takes clothing as the breakthrough point, while the new fashion brand launched by the latter will appear in 250 online and offline stores in the United States, and enter the second-hand clothing field.

"Wal Mart has greater autonomy in the Chinese market, and some actions in the US market have little to do with the Chinese market." "The company has always had its own clothing brands in the Chinese market, and the development of its own brands is Wal Mart's global strategy," the head of Wal Mart told the financial press As of press release, Ali's relevant person in charge has not directly replied to the reporter's interview. Youngor, Pathfinder and bosden all stressed that the company has made some layout in intelligent manufacturing of clothing industry.

From the data point of view, the performance of many clothing brands in the first half of the year is in a state of decline or even loss. Industry insiders pointed out to the financial press that the epidemic will give birth to many new ways to play in the clothing industry. "The clothing industry is one of the core consumer goods of" clothing, food, housing and transportation ", with a large market capacity. The epidemic is a business restructuring, and many garment enterprises are facing difficulties or even going bankrupt, which also means the emergence of new opportunities. " Gang Ma financial analysts told the clothing industry.

Giant's "trouble"

It is understood that Wal Mart's new brand will be launched in the United States in the near future. At the same time, its website will introduce one of the most famous brands in the field of second-hand clothing sales, which will provide nearly 750000 pieces of second-hand women's and children's clothing and accessories, including Nike, Carter, Michael Coles and Calvin Klein.

"Wal Mart's move is an opportunity to value the epidemic situation and restructure its business. At the same time, it can expand categories and extend customers' consumption power. It will be a good attempt." Magang said.

Different from Wal Mart, Ali's way to layout the clothing industry is to create an intelligent platform. It is understood that Alibaba's rhinoceros intelligent manufacturing platform takes clothing as the breakthrough point, carries out intelligent prediction of consumer demand through big data, and carries out intelligent design and production. At present, there are more than 200 Taobao small and medium-sized businesses, industrial belt businesses, live broadcast anchor sharing rhino intelligent manufacturing factory. According to the goal of rhinoceros intelligent manufacturing, it will serve 100000 fashion brands and 100000 designers.

"At present, the clothing industry has a high degree of e-commerce, and the penetration of e-commerce is more than 30%. C2F (consumer to factory) has a good foundation. Consumers already have them, but factories still need to be transformed, which is why the giants have moved. With enough data, we can disintermediate, allowing consumers to connect directly to factories to complete the supply upgrade. " Ma Gang pointed out.

According to Yang Dayun, an investor in fashion industry and CEO of Youyi international, "from the perspective of consumption structure, online platforms for daily necessities such as clothing and cosmetics account for a high proportion of sales, and clothing accounts for a large proportion of sales on Taobao platform. Therefore, Ali chooses clothing as the starting point. From the perspective of future trends, the traditional garment manufacturing industry will definitely transform to more efficient intelligent manufacturing. Ali is building a template for the fashion industry. "

"There is still a long way to go for the intelligent system in Alibaba. At present, we can only do some standard T-shirts and pants. As for the creativity of fashion, no big data can replace labor, and there is no way to form complete intelligence in the garment manufacturing process. " Yang Dayun said.

Intelligent "big test"

In fact, intelligent clothing industry has become a consensus of the industry, bosden, Youngor, Pathfinder, etc. are also exploring intelligent manufacturing. "The company is very concerned about the trend of digitalization and new intelligent manufacturing, and has been continuously strengthening the flexibility and rapid response mechanism of the whole product supply system, making full use of the intelligent information platform integrating retail, wholesale, supply chain and finance, as well as the store information system terminals all over the country, and combining with real-time data to quickly analyze and make decisions, so as to improve the operation management Efficiency. " Pathfinder related person in charge in an interview with the Financial Association said.

The relevant person in charge of Youngor also pointed out to the reporter, "the company's intelligent suit factory data center can display the dynamic sales data of 3000 stores in real time, so that the production orders can be issued more accurately. After the transformation, the reaction speed of finished products of the new assembly line, the production cycle of advanced customization and the production cycle of batch orders are accelerated."

A clothing industry practitioner who did not want to be named told the financial association that intelligent manufacturing investment is large and difficult, and small and medium-sized enterprises are not suitable for their own layout. Although many large enterprises have layout, there are not many that can be implemented.

"From a large perspective, flexible production and agile customization are the development direction of clothing in the future. Many enterprises also see this, and there is no big difference between them and Ali." Magang said.

Yang Dayun put forward a different view. He believes that "the clothing brand side has limited ability to carry out the research and development of intelligent platform technology, so the brand side is more of an applicator than a leader. The layout of enterprises in intelligent manufacturing is more to improve production efficiency, while Ali is a technology integration platform. Alibaba's business model is that it likes to build "toll stations" on "highways". Just like a brand entering Taobao tmall platform, rhinoceros intelligent manufacturing platform is also an integration of the resources of start-ups. "

Yang Dayun believes that although scientific and technological means have improved the precise consumption of clothing, fashion is always a creative industry and can not rely too much on big data. "In the future, there are two ways to go in the fashion industry. One is the leading consumption in which the brand is ahead of the consumers, which needs the creativity of the brand side to guide consumers to form a popular trend; the other is follow-up consumption, which analyzes consumers' preferences through big data, so that the supply chain and consumer end can quickly meet the expectations of consumers. At present, 90% of enterprises are the latter, and only those with large investment and strong innovation ability can become leading consumer brands. "