Clothing Business Marketing Publicity Focus On Mobile Media

At present, the mobile newspaper has become a new army of the media, and the traditional media is also seeking to better publicize themselves through the Internet new media technology, so that more readers can get more information.

In the face of fierce competition, adapting to the requirements of the Internet era and becoming multimedia is the only way for print media. Combined with new media such as networks and mobile phones, it can achieve the effect of "1+1=3": it can greatly improve coverage; new competitive advantages can be formed; print media can make good use of the different characteristics of online news and form new competitive advantages; the readers of print media and network media have relatively few replaces, and online can attract younger readers with higher educational level.

This makes the online and print media have their exclusive living space.

In fact, not only the media industry, but also all enterprises, including clothing enterprises, have realized the importance of the Internet.

Enterprises must convey the essence of the industry to consumers through the Internet.

In the era of network, for sales, we should use the network as the means, the essence of the industry is the ultimate goal, which is our good promotion.

The experienced Nike has fully co operated with a website during the Beijing Olympic Games, making full use of its nearly 20 Olympic Games channel naming, the IM Olympic gold medal list, the gold medal TIPS broadcast, the network virtual image, the Nike national team robe area and so on nearly three dimensional promotion form, let "Nike hook" form the "encirclement" trend to the overwhelming majority of Chinese netizens, whirlwind like the positive, optimistic and upward brand image of Nike in the hearts of hundreds of millions of netizens in China, and let it get out of the predicament of the non Olympic sponsors, and win a beautiful turnaround.

The networking of garment enterprises is not only a slogan and the poor publicity page of enterprises, but e-commerce has become an indispensable weapon for survival of garment enterprises.

Of course, the popularity of the Internet itself can not pull the economy, but it should be linked to the real economy.

This is not a simple accumulation of e-commerce technology, but an organic combination of information technology based on the needs of consumers and the characteristics of garment enterprises.

Only from the characteristics of its own industry, the e-commerce mode of garment industry established by the advantages of comprehensive enterprises is an effective mode.

For China's apparel industry, with the help of the Internet to strengthen the domestic brand building and expand the domestic demand market, the opportunity for the two rise has arrived.