Clothing Enterprises: Facing The Rise Of Money Advertising, "Toad Theory"

People who do business complain that a lot of advertising costs are wasted. Where can they waste? They don't know, nor do they bother to get to the bottom. As a result, a large number of face similar, creative mediocre clothing ads continue to screen, newspapers, outdoor advertising with us "see each day".

Eileen Chang said, "everyone lives in his own clothes". This sentence is very thought-provoking. Her so-called "stay" refers to the publicity of the dress to the character. If I go back to the age of wearing green uniform all over the country a few decades ago, I believe that most people can't stand it. Even the houses in Beijing now changed to a unified, dreary gray and gradually brightly colored. The costumes, let alone the fashion industry, has proved the pursuit of individuality from one aspect.

A large number of Clothing advertising The cost was wasted.

Clothes are becoming more and more beautiful and more and more self. And the advertisements for clothes do not seem to have come out of the same pattern.

Take the star ads that the clothing industry is keen on. It's just two parts of Zhejiang's Ningbo and Wenzhou. "Luo Meng" invited Pu Cunxin and "YOUNGOR" to move to Kris Phillips. Tony Leung and Cecilia Cheung invited the "French School" to invite Tony Leung to join the "mature man" Simon Yam. Besides, there are Aaron Kwok, "Zhuang Ji" Emil Chau, "Luo Zi" and so on. Since the first clothing company invited celebrities to speak for themselves, everyone has been following suit quickly and not showing weakness. It seems that without star help, the strength of the company is not enough, and the brand can not go up to the same level. As a result, advertising became the star's showcase, but what brand advertising was forgotten by most people.

At a lower level, some enterprises introduce "plain" advertisements: a factory leader's photos are stacked on the background of the factory building, the text is a chairman (General Manager) rate, the workers of the factory greet the society, how many workers and how many machines are there in the factory. I wonder if these enterprises have ever thought that this kind of advertising form decades ago will put an impression on consumers in the era of seeking novelty and changing themselves.

As a matter of fact, the advertising consciousness of clothing enterprises is gradually increasing. Many enterprises have also done a lot of advertisements, but in the end they have "lost their wives and folded their soldiers". The huge advertising cost has not been heard, and the market share has been declining day by day under the competition of competitors. People who do business complain that a lot of advertising costs are wasted. Where can they waste? They don't know, nor do they bother to get to the bottom. As a result, a large number of face similar, creative mediocre clothing ads continue to screen, newspapers, outdoor advertising with us "see each day".