Competitive Situation Analysis Of Wuhan Shoe Leather Market
current
Wuhan
The shoe leather market has a capacity of about 3-4 billion / year.
market
The constant growth of people's living standards
increase
The brand awareness of consumers is also gradually enhancing. Now we can generally remember several well-known brands, such as BELLE, Daphne, etc., but because of the reasons such as consumption ability and consciousness, consumers are still very rational. Shoes, shoes and quality are still the first elements of consumer concern.
In Wuhan's footwear market competition, the top five brands are royal sister (with shoes, 25-40 year old women, old style, good quality), Ge Meiqi (with shoes, 20-30 year old women, new styles, European version), exhibition wind, Hua NaI (with shoes, 20-30 year old women, style closely following Ge Meiqi, quality is good, sales in the past two years straight up), Dadong (heels, good quality, this year the agent has fallen out with the factory, the factory sends people to manage, sales decline).
The two brands currently in the forefront of the market are sister Wang and Ge Mei Qi. The sales channels of the two are mainly shoes city retail and two batch merchants.
The price system of Wuhan footwear market is mainly embodied in two aspects: first, the price of single shoes and sandals. According to wholesalers, the ideal price of these shoes is 40 yuan / double, 50 yuan / double is more difficult to accept, the ideal price of consumers is 60 yuan / double, followed by the ideal price of boots and cotton shoes, the wholesaler's ideal price is 60 yuan / double, and the ideal price of consumers is 100 yuan / double.
At present, the shoe sales mode in Wuhan is mainly based on tradition.
Agent
Supply to the two group of retailers and retailers, but there are differences in the management of the total agents, which leads to the difference in sales volume.
Most manufacturers are allowed to develop their agents freely, and some brands form a target contract with agents. The company manages the agents uniformly, establishes corresponding incentives for agents, and collectively achieves the regional goals by companies and agents.
strategy
It is worth learning from other manufacturers.
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