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How Do Fashion Brand Buyers Catch The Appetite Of Consumers?

2010/8/18 20:29:00 83

"You can try it on if you like," "this is our new model, welcome to try it on"...

At weekends, reporters and friends, little fish go shopping in Xidan. Almost every time they enter a clothing store, the attendants in the shop shouts their passionate words with loud voice.

When we entered a shop, the little fish just touched a dress. The waiter on the side said loudly, "Miss, this is very suitable for you. Try it on."

After hearing this, the little fish tugged at my arm and went out.

This is the little thing that I encountered when I was shopping. I can think of it carefully. From the memory of shopping, similar words always seem to be full of consumers' ears, even though consumers are already "looking at dishes".

clothing

The store's Guide buyers are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

How many shopping guides are expelling customers?

mature

brand

Terminal and general brand terminal performance is very different, the main difference is not only the difference in sales performance, but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make

Clothing brand

Does the terminal image attract consumers?

Interviewed Wang Jiansi, a real training expert on China's clothing terminal, he said that after a large number of surveys, many clothing store guides actually expelled customers every day.

"You may sell less clothes every day, but you don't realize it!

What is more serious is that they have lost the foundation for their survival and development.

brand

Image.

Therefore, the incompetent salesperson is the biggest cost and profit black hole of a store. "

Wang Jiansi believes that all this stems from the fact that the shopping guide uses the communication method and the customary selling skills to communicate with customers. The reason why shopping guides do this is that they simply don't know how to communicate with customers.

In fact, the way that shopping guides express content is much more important than the content itself.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.