BELLE'S Rising Costs Will Drive Prices Up Moderately.

Since this year, the cost pressures of mainland enterprises have increased.

Yesterday, the stock fell 1.541% from the big market and closed at 12.78 yuan.

The strong consumer sentiment in the mainland led to the growth of BELLE's same store sales in the first half of this year.

The group's annual sales increased by 20% to 11 billion 152 million yuan (RMB).

As a result of the growth of the footwear business with the gross interest rate of 68.4%, and faster than the gross margin of 36.1% for sports products, the former recorded an increase of 26.5%, the latter increased by 10.9%, so the increase in the full profit of the whole year was faster than the sales growth, 37% to 1 billion 556 million yuan per year.

Sheng Bai Jiao believes that the growth of the same store sales of footwear business in the second half of this year will be over 15%, while that of the first half will reach 18%, while that of sports products will be 4% in the first half of the year, and the same in the second half.

according to

He expects that because the production cost will be delayed by the rising price of leather materials in the first half of the year and the pressure of labor costs continues to rise, there will be no room for further increase in gross profit margin in the second half of this year.