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&Nbsp Is In Love With AOKANG.

2010/10/5 16:53:00 120

AOKANG Advertising Market

The first homemade drama, which was made by Zhejiang satellite TV and jointly designed by Huayi Tianyi, started with the first broadcast date of the 21 day last month, and attracted the attention of the audience.

It is said that its ratings have been pressing Anhui and Beijing TV to play a dream of Red Mansions at the same time.


And as a major sponsor of this TV series,

AOKANG

In recent days, there are too many TV dramas.

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The implantation is controversial.

Some netizens even said, "in love with the anchors" is actually pretty good. The biggest failure is the product placement in the TV series. It's got a lot to do with the manmade drama.


In the face of teasing doubts in the "TV commercials", Wu Yi, the producer, said: "first of all, advertising is implanted in today's movies and TV plays.

market

It is an indispensable part, both at home and abroad.

Moreover, the number of implanted advertisements in "love the anchors" is not much, and we have already chosen and cut down more than many other fashion shows.

These implanted ads were carefully selected before they were filmed, and they were not simply implanted in the process of implantation. They were well integrated with the plot.


As to whether or not worried about too much advertising placement will grab the lead of the story, Wu Yi also said: "we are very cautious about the placement of advertisements.

Our implanted ads are not deliberately fabricated, such as there is a lot of advertising brand on the background wall of a TV program, which is exactly the same with the reality of the reality TV station, and is not forced to advertise.


Last year, an implanting ad for the meteor shower was linked to "Tai Lei" by a net friend, and not long ago, the advertising of Feng Xiaogang's Tangshan earthquake was also a huge controversy.

With the development of film and television industry, more and more brands are targeting this market. Can placement ads really bring the effect they want?

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