Eleven The Clothing Market Is Booming &Nbsp, But Sales Of Autumn And Winter Clothes Are Embarrassed.

The National Day holiday, which is known as the consumer golden week by businessmen, has finally ended in the bustling noise, and both businesses and consumers have obtained their own needs. For the entire clothing market, what are the consumption characteristics of the clothing market during the National Day holiday in 2010? Xiaobian has made some inventory of some important features.

National Day Clothing market Showing a booming trend of buying and selling

This year's golden week consumption is the clothing category. During the national day, large and medium-sized shopping malls and stores have launched various styles of autumn and winter clothing to attract consumers to choose and buy. Sweaters, Western-style clothes, casual wear and other costumes are generally welcomed by people.

As the forecast is frozen this year, many consumers are buying warm underwear, down clothing and other warm clothing, worried that the price will increase a lot when buying in the season. Summer clothing and other seasonal clothing is also the object of many consumers to choose, because there will be a lot of discounts, and therefore attracted many people to buy.

In addition, strong promotional efforts are also attractive. Consumer Shopping malls and supermarkets have launched promotional activities such as raffle, discount, price reduction, purchase and delivery, cash back and shopping coupons. Most consumers are unable to resist temptation and launch.

Hot season clothes, autumn winter wear golden week embarrassment

The "eleven" golden week is the peak season for sales that all businesses look forward to. In this season of "golden nine silver ten", many businesses use all kinds of skills to seize the market. However, according to the sales situation of golden week this year, when autumn clothes become the main selling force of the clothing retail market, the autumn winter clothing is embarrassed in the "Golden Week".

"Seasonal clothing is still selling better." A shopkeeper at a leisure shop said, "seasonal clothing has become the main selling force of our shop, which accounts for more than 85% of the total sales volume. For most consumers, they can not stop the discount of seasonal garments, which is also a winning weapon for the changing season clothing."

"This autumn and winter clothing sales are far behind the same period last year, which is both unexpected and unexpected." A Menswear franchised dealer said, "because of the rising prices of raw materials such as textiles this year, autumn clothing is showing a trend of price increase, resulting in less demand."

National Day holiday consumption complaints clothing shoes become a hot topic

Annual National Day golden week It's the peak season for consumption. Clothing businesses are closely seized of the opportunity to do activities and promotions in order to get a good harvest. Another major feature of long holidays is consumer complaints. It is understood that complaints about clothing, footwear and household appliances have become a hot topic during the long holidays this year.

During the eleven, shopping malls launched promotional activities. With the rapid growth of shopping malls, many consumers who buy clothes and shoes have given up the chance to try out clothes because of the long waiting time. They have bought goods directly. After going home to try them on, they have found that the products are not qualified, the size and color are not suitable and so on. They go to the mall to exchange them, but the merchants refuse to return the goods for reasons, so they cause a lot of disputes.