Looking At The Differentiation Strategy Of Chinese Clothing Brand From The Perspective Of "3Q War"

　　 These days, online is about " QQ and Three hundred and sixty "Competition" (referred to as "3Q war") on the dusty discussions, many people are very interested in their details of "killing each other". And I, as the explorer of the development of independent brands, lament this. The clothing industry is obviously China's most dynamic independent brand gathering place. These cases also deserve our clothing entrepreneurs to learn from and reflect on.

What is competition? Competition is mutual competition. The words "Chuang-tzu Qi Qi Theory": "there is competition and contention." Guo Xiangzhu: "compete and argue against each other." All things are natural, competition is everywhere. Closely related species often compete for resources, like "Erie and Mengniu". Today, however, researchers have discovered an unusual exception: a plant competes with an animal for food. According to online news reports from the American Journal of science, the species discussed by scientists are the fruit of the fruit fungus and the spiders that feed on insects. This is just like the "QQ and 360" that the business field does not overlap.

Obviously, "arguing" is of no help. And pursue The party is the right way. It is meaningless to discuss the details of boring duel. How to understand the competition and seek solutions is a top priority.

First of all, competition is the only way to develop. We should not criticize the inferiority and boredom of Chinese enterprises' competitive way. The use of low and dirty means in commercial competition is not a special product of China. Similar competition exists in Europe and America, and some even use the way of poison and assassination. Mafia has also participated in the competition among enterprises. Such examples are different. These are all problems in development. Of course, other people's mistakes can not be the reason and excuse for self degradation. How to sum up experience and find ourselves in competition is what we need to reflect and understand.

In fact, we should see the positive signs behind the competition. The competition between the business oligarchs and the close competition of blood blades is an improvement. This shows that China's market economy and business competition have entered a new stage. Just imagine how competitive and unreasonable the competition is in the age of planned economy and material shortage. The tigers kept in zoos all day long live comfortably without competition, but they are ruthlessly eliminated. When people want to release them to nature and restore their savagery, it is hard to find out how difficult it is. A certain degree of competition is worthy of affirmation and essential. It's just that our competitors need to think calmly after the crazy fight. What is the purpose of competition? Is it "killing each other" or "going hand in hand"?

Secondly, the market space is huge. Looking forward, everything is suddenly clear. The size of China's market is unthinkable. Our most sensible approach is to look ahead. To make a simple example, the two brothers contend for hegemony in their villages and compete to win a village. If they run out of the village, the world outside is actually very big and wonderful. Like two adversaries, they go from the stream to the river, and from the big river to the sea, and the farther they go, the more they will find their vision more open.

　　 From the perspective of clothing industry, I think, the new market concept of market segmentation and differentiation will emerge in an endless stream. The market space of Chinese garment enterprises will also rise. For garment enterprises, it is important to have an incremental market with unimaginable space, rather than a golden one.