YOUNGOR Makes Efforts To Create The "Second Industry Chain" Of Brand Culture.

YOUNGOR, which is famous for its vertical industry chain from cotton fields to the market, has been creating a brand culture in recent years.

In 2009, Li Ru, chairman of YOUNGOR group, put forward "to turn YOUNGOR from the world's largest factory into a creative world of art", and to create and upgrade the brand value into the brand development plan.

"Brand innovation is not just product design, but cultural and creative industry chain from fabric, accessories to design, technology and even channel construction."

Li Rucheng said that YOUNGOR has already had a good foundation on the road of brand building. To continue to make strong brands and create the "second industry chain" is crucial for enterprises and industries to change their development mode as soon as possible.

During the Expo, the HANP brand featured the "hemp day" as the theme to show the industrialization of the new green environmental protection material. Hemp HANP is China's original green clothing brand, and its fabric fiber is hemp modified hemp, which has the functions of moisture absorption, breathability, deodorization, bacteriostasis, radiation resistance, and also gives the product a natural, environmental and healthy quality.

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At the same time, YOUNGOR focuses on creating high-quality and high style men's clothing in design and technology. The business, leisure, wedding and travel series launched at the Expo once again extended the main line of high-tech and new materials.

At the clothing fair,

As an industry leader in China, in recent years, efforts have been made to increase input in product innovation and product refinement. A breakthrough has been made in the technological development of hemp industry. The staff member of the hemp studio said: "now the product has increased the number of hemp branches to 80, and the appearance of hand and appearance has been greatly improved. Many innovations such as the application of double mercerizing technology in hemp have made significant progress in the application of hemp in knitted and woven products.

The MAYOR brand tailored specifically for the public service staff highlights the classic and high-end style in product functionality and detail, giving the product a collection value.

This year, MAYOR emphasizes the return of classics and peace in style. Some of the products will reproduce the classic styles and fabrics of YOUNGOR in the past thirty years.

In addition, the YOUNGOR marketing network system across the country has begun to "change face". In the past two years, the six brands of YOUNGOR have landed and blooming. GY has opened nearly 100 professional halls, while HMA has opened 8 life experience museums in Ningbo, Hangzhou, Beijing and Shanghai. This year, it plans to increase the experience hall to 30.

At the sales terminal, YOUNGOR will further explore channel innovation and business mode innovation. Recently, YOUNGOR has planned to set up a city brand experience hall in Shanghai, Beijing and Hangzhou, so as to create new brand ideas and enhance brand image.

As for the popular online marketing, YOUNGOR is also actively exploring, and its CEO brand has begun to try online sales, and has achieved good results.

YOUNGOR has accelerated the implementation of brand strategy in recent years. The six brands have precise positioning, distinct personality and widely praised products. The establishment of the "second industry chain" is an important support for YOUNGOR's steady growth in garment industry, and it also enhances confidence in the pformation from production to brand operation.