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The Weather Is Changeable &Nbsp; Skip The Spring Clothes And Sell The Summer Wear.

2011/4/13 9:45:00 60

Spring Summer Wear

When it rains, it's cold as winter, and the sun seems to be in the summer.

This year

spring

The temperature of high and low temperatures makes the sales of spring clothes follow hot and cold.

Yesterday, reporters learned that the major

Market

Spring clothes

Sales volume

A year-on-year decline of one or two.

For spring clothes that have already been put on the shelves,

Consumer

The pocket is much tighter than ever.


Spring sales fell by 10%


Spring is shortening, autumn wear is spring wear, winter wear and summer wear are popular.

For many reasons, the spring clothes that were put on shelves soon became "chicken ribs" in the eyes of some consumers.


"During this period of time, people who were shopping in the market looked at the discount autumn winter clothes or the new summer wear."

Times shopping plaza sales staff told reporters that this year's spring sales in addition to selling well in February, March to now sales are not ideal, sales fell one or two percentage points year-on-year.


Reporters found that the discount of spring clothes is not low, basically maintained at 20 percent off, and a small part of clothing and shoes sold a promotional discount of 30 percent off, but the price of these clothing itself is higher.


Skip spring clothes and sell summer wear.


Reporters found in the major shopping malls, as the season's main spring clothes, the limelight is less than the summer wear, short sleeved T-shirt, suspenders skirt has been placed in a prominent position, in stark contrast, shopping mall consumers are still wearing thick winter clothes.

"Now I can't buy spring clothes for a long time. I'll just take one step and see the right summer wear."

Carrying a summer suit, Miss Xia, who wears winter clothes, said.


One family

Women's wear

Responsible person revealed that in recent years, spring clothes are in full year.

clothing

The proportion of the spring clothing sales has been decreasing, and the sales cycle of the spring clothes has been shortened. Some brands have even gone directly from the winter clothing to the summer wear.


In order to cope with complex and changeable weather, businesses also have new strategies - spring, summer, autumn and winter.

Reporters saw in the mall that many clothing counters can buy clothes for almost a year.

In a shopping mall, someone is trying on a short coat and someone is trying on a sling skirt.

According to the introduction, the winter clothing in the past years has basically been under the cabinet at the end of March, but this year the temperature changes greatly.

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