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Quanzhou's Brand Shoes Enterprises Focus On The Layout Of Taiwan Market

2011/4/15 11:13:00 54

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Quanzhou Brand Shoes Enterprises

Under the ECFA effect

Quanzhou shoe enterprises

We are aiming at the Taiwan market.

Reporter from Quanzhou

Inspection and quarantine

The Bureau learned that in May last year, Quanzhou brand shoe company XTEP first opened in Taipei.

Exclusive shop

After that, Quanzhou shoe enterprises opened up.

Taiwan Market

The intensity of PEAK has increased significantly. At present, a number of Quanzhou shoe companies, such as Hong Kong, Hecheng and so on, are in succession.

Land

Taiwan.

It is understood that XTEP will expand the market in Taiwan.

overseas market

By the end of last year, the franchise has expanded to 3 stores.

In March this year, for the first time, it sponsored the 2011 Taipei National Road marathon event on behalf of the mainland sports brand, and became the "global top partner and the only designated sports equipment sponsor" of the Taipei marathon in December 2011.

According to statistics from Quanzhou inspection and Quarantine Bureau, the company has sold 7 sports shoes to the "XTEP" brand in Taiwan, with a value of $111 thousand and 500.

Next, XTEP plans to issue 250 million trust certificates in Taiwan, raising about $100 million, and establishing the first overseas branch of XTEP in Taiwan. According to the market situation, 300 franchised stores will be set up in Taiwan, and further radiate into the Asian market and the Middle East market, thus promoting the strategic layout of XTEP's internationalization.

Another self brand enterprise in Quanzhou, PEAK group, was registered in Taiwan in September 1, 2009 and began to open up the Taiwan market in September 2010. Up to now, the 4 batch of PEAK sports shoes has been exported and its value is $151 thousand and 200. Its further sales plan in Taiwan is also being planned.

Another Quanzhou enterprise and Cheng shoes company has been expanding the Taiwan market. Since 2010, they have exported 26 or 543 thousand and 300 dollars to Taiwan's export sports shoes, of which 1-3 US $246 thousand and 500 this year, an increase of 317.09% over the same period last year.

In addition, many other independent brand footwear enterprises in Quanzhou are planning to cooperate with the local sales network in Taiwan and prepare to enter the Taiwan market.

In recent years, with the deepening of the integration of the spring shoe industry, more and more shoe factories and shoemaking enterprises in Taiwan are pouring into Quanzhou to intervene in the production, supply and marketing chain of Quanzhou shoes.

After the pfer of the shoe industry, Taiwan has retained the advantages of management, technology and R & D in the international market. Quanzhou has an advantage in terms of production and manpower costs. The various materials and supporting materials required for making shoes are quite complete, which greatly reduces the production cost of investors.

After many Taiwanese businessmen move westward, Quanzhou shoemaking enterprises use their brands and other advantages to march into Taiwan. They not only meet the needs of the rapid development of cross-strait economic and trade after the implementation of ECFA, but also help the two sides to complement each other's advantages, create business opportunities and enhance the innovation and brand influence of both sides of the Strait.