The New Winter Bird'S New Product Is Happy Again.

 

11 to 13 days, Guirenniao In 2011, the new product conference was held in 2011. More than 3000 agents and distributors from all over the country gathered together to witness the surprise and shock of the new season's products.

　　
Reporters from the ordering site will see that more than 500 new products are distributed in the five major areas of life hall, city hall, comprehensive training hall, spare parts hall and network run hall. The product series and visual sense are strong. The whole new product pays more attention to life and fashion, and is unified in color, style and fabric. Design style And fashion product ideas. At the meeting, the bird also started the development goal of "fast strategy" based on fast, fast attack and happiness for the next three years. The responsible person of the company also focused on the resources allocation, channel strategy and channel action, retail management and the characteristics of winter shoes and clothing in the winter of 2011, respectively.

　　
New season footwear products covered Board shoes, running shoes, cloth shoes, comprehensive training shoes. And so on, focusing on the theme of "happy movement", with deconstruction as the design inspiration, integrating closely with Chun Zhenghe's modern elements, matching new geometric modeling, using pure lines and harmonious coloring blocks, as well as lightweight and softening technology, bright colors and strong contrast, making the products more fashionable, dynamic and comfortable, and also suitable for all kinds of comprehensive sports needs.

　　
Product innovation and change can no doubt meet the personalized needs of the market. Chen Zongrong, director of the footwear development center, believes that the source of "change" lies in the sports craze, the interaction of terminal products and the clear positioning of product image. Around the core of sports happiness, we will strengthen product research and development in six major aspects, including running, fitness and comfort, billiards and leisure, and launch a series of themes, such as "new generation of beautiful training" and "new British sports fashion", so as to tap the potential value of brand and product, and strive to achieve seamless integration of celebrity endorsement and product promotion.

　　
    clothing It is mainly reflected in the application of "form", "color" and "quality". That is, the shape of fashion, minimalism style design, lightweight and conducive to collocation, combined with brand Logo design elements, creating a variety of line design; color trend, this season is rich in color, style is also more diversified, both neon bright inspiration, but also the influence of street culture, in addition to the blue green, blue and purple tone of the continuation of popular, also added orange, red and so on; quality breakthrough, this quarter has developed a total of 60 sets of various patterns of fabrics, technology digital printing technology, realistic elements for external use, including embroidery, printing, ribbon, zipper and other accessories have a series of innovative design.

　　
according to Garment development Zhong Shiqiong, deputy director of the center, said that colorful shapes and structural design are a major highlight of this season's products. In recent years, sportswear has gone through a simple and complex process, gradually returning to reason, seeking the classic of simplicity. The DuPont cotton material used in the interior is used to maintain the outstanding warmth retention and portability, and the exquisite treatment of the cotton texture and details lays the perfect elegance. The multi style application of the cotton stuffed clothes is once again chosen by the market. Each season's product will continue to be excavated and extended through brand culture to form a unique style.

　　
There are 20 series of 30 products in the accessories. Design Adhering to the comfort and functional applicability, the package continues the two styles of the last season sports line and the urban line. In addition to continuing to launch the theme package which is closely following the international trend of popularity and close to the market demand, the application of the urban line package type combination is more prominent. Zippers, cards and ribbons The brand LOGO can match the impact color, adding to the urban fashion sense; in the sports line package, the color is mainly penetrated by the pattern elements in embroidery and printing process, as well as local color matching and decoration, which deepens the sense of detail and sense of hierarchy.

　　
"New season products give me more surprises and shocks. Now the company's products are more and more international brand feel. Like this season, women's clothing has many structural changes in cotton and down garments, which adds many design points that embody femininity. Collar cap design It can set off the temperament and pay more attention to the design of the waist line. It can highlight the perfect figure of women and will be favored by the market. A dealer from Nanning talked about the feelings of many participants.

　　
On the spot, the company also solemnly recognized a number of outstanding branches and agents in 2010, which greatly inspired and toured all the agents throughout the country. It is understood that in the past year, the great bird has made significant breakthroughs in channel development and single store benefit management. There are several regional companies growing by 100%, and even some single franchisees have more than 20 franchises. At the meeting, many agents said that they would continue to maintain this gratifying and strong development momentum in 2011, so that they could achieve the goal of "quick strategy" and make every effort to open up territory.

　　
In order to cope with channel expansion and enhance the profitability of a single store, the person in charge of the marketing system of "noble bird" introduced that in 2011, the retail team will be organized to build professional personnel in the retail training and single store benefit management areas, so as to help the regional terminals do retail management work and fundamentally enhance the performance of single stores, so as to ensure the overall sales performance. In addition, we will implement the "display combination + ordering guidelines" mode to achieve scientific order management, goods sales management and daily goods management.

　　
The person in charge also said that the channel work in 2011 will realize the establishment of multi store area, that is, from the drive of the core business circle, the opening of regional brand store, the opening of single store market follow-up, the promotion of channel incentive policy and so on.

　　
贵人鸟公司董事长林天福在会上谈道，贵人鸟自2002年启动品牌发展战略以来，公司发展迅猛，已成为业内的一支生力军，过去一年公司重大经营管理项目取得突破性进展，市场销售、终端拓展均实现了预期的目标，2011年作为中国第十二个五年规划开局之年，也是贵人鸟公司“快战略”启动之年，将在总结自我基础上，进行竞争态势的分析和行业市场发展趋势的研究，借助国家“加速城镇化建设和加快城乡居民收入增长”的契机，加速深耕三、四级市场，巩固优势，形成强势，同时加快进入一、二级市场速度，大力推行终端规范建设，强化终端复制能力和执行力，有步骤地推动第九代形象店的改造，不断升级品牌形象，力争通过三年时间实现“四线争第一，三线入三甲，二线进前五”的战略目标。