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The Business Opportunity Of Prince William's Marriage

2011/4/18 17:24:00 69

Business Opportunity Prince William Fashion

leave Prince William The days of getting married with Kate are getting closer.


Earlier, the Royal Mint was the prince. wedding The official commemorative coins are made available for sale. The commemorative coin, designed by Mark Richards, a member of the Royal British sculptor Association, is worth 5 pounds. But if you want to collect it, you need to pay 9.99 pounds for it. In December last year, the Royal Mint issued a Royal Engagement coin, but was criticized by the Royal observer, saying that the Kate head on the commemorative coin was far from the real person. The design seems to be that the British public is not satisfied with the decorative language, or else it will be more interesting. However, the Royal Mint is confident that the website of the Royal Mint said, "the public's interest in this big event has been large and increasing every day. So we expect that these commemorative coins will be in great demand.


Not long ago, St. James's palace was announced. Prince William and Kate Middleton invited nearly two thousand guests to the wedding. More than half of the guests were friends and relatives of Prince William and Kate. Of course, more than more than 200 British governments, parliaments and ambassadors were invited to the ceremony. There were also 60 governors or prime ministers of the Commonwealth countries, as well as representatives of charitable organizations and some social celebrities. Because Prince William is now indirectly responsible for many charitable organizations, including support for street sleepers, ecological conservation and medical care. Therefore, the royal family will select 80 people from these institutions to observe the ceremony. In addition, 30 representatives of the armed forces and representatives of religious organizations such as Anglican Church were invited to attend.


Although guests were invited to attend the wedding ceremony at Westminster Abbey in London, not all guests were invited to the banquet that was subsequently held in Buckingham Palace. About 600 relatives and friends and representatives from all walks of life will be invited to the afternoon reception held by the queen at Buckingham Palace. Only 300 guests were invited to participate in the evening's wedding banquet and dance. Among them, the list of guests invited to the wedding ceremony of the Westminster Abbey embodies Prince William's status as the second heir to the throne of England. The invitation to the wedding was issued by the Minister of the palace on the orders of Queen Elizabeth II. According to the invitation, the guest's dress requirement is "uniform, morning dress or dark suit". The wedding of Prince William and Kate will be appointed by the head of Westminster Abbey, Dr. John Hall, and by the Archbishop of Canterbury Ron Williams. Prince Philip, Prince of Edinburgh, Prince Welsh, Prince Charles, Camilla, Duchess of Cornwall, and Prince Harry, who serve as the best man for the elder brother, will sit in the front row of the church. Kate's parents Michael Middleton and Carol Middleton will also be sitting in the front row, as well as Philippa Middleton, who is the bridesmaid of the elder sister.


The symbol of "great event" is also reflected in popular words. According to the latest survey, Kate Middleton, Prince William's fiancee, defeated the popular American pop singer, Miss Gaga, at the opening of spring fashion week in New York. Lady Gaga Become the number one fashion buzzword. Since Prince William and Kate formally announced their engagement last year, Kate quickly became a global fashion vane. Her blue dress, designed by Daniela Herrell, a famous fashion designer in Brazil, was sold out in 24 hours when she was engaged. Speculation about Kate wedding dress designer and dress pattern has been increasing rapidly these days. Global Language Monitor, Texas, estimates that the name of Kate Middleton will become the number one fashion word for newspapers, networks and social media in the coming quarter. Miss Lei Gaga ranked second in the survey with her debut dress and hot selling album. The translucent fabric, Sheer, ranked third, and shirt dresses and sustainable style followed suit, reflecting the growth trend of recycled fabric clothing. The buzzwords of the global language monitoring organization are selected from the fashion media of all countries, nominated by the world-renowned fashion designers, and then assessed by their frequency in the world English speaking countries.


A little bit surprising is that the British media is concerned about China's "Shanzhai gift". According to Reuters, Chinese manufacturers have been looking at the business opportunities of the royal wedding in Britain, and have been making large quantities of Shanzhai wedding souvenirs for sale in the United States and European countries, such as "Shanzhai version of William Kate engagement ring". A Reuters reporter interviewed a jewelry manufacturer in Yiwu, Zhejiang, China. His factory was producing Shanzhai version of William and Kate engagement rings. The report also mentioned that the valuation of genuine engagement rings is around 30 thousand pounds, and the cheapest imitation is only 3 yuan (0.45 US dollars) because of the use of very cheap materials, and the price of materials that are slightly better is not more than 50 yuan (US $7.56). Chinese manufacturers have said that ring orders are constantly being sold to western countries such as Britain and the United States. However, in order to avoid trademark copyright problems, the manufacturers have made minor adjustments to the design of the imitation, for example, the original ring has 14 grooves, and the manufacturer has changed it to 10 or 4, so that it looks different from the original version, so it will not involve trademark copyright. In addition to the ring, the Reuters reported that the souvenir souvenirs produced by Chinese manufacturers include mugs, plates and Keychains, and mini teddy bears with the photos of the royal couple who are about to be married. According to Yiwu manufacturers, these souvenirs will have an excellent market in the UK.


In my opinion, whether these commodities are "Shanzhai" remains to be discussed. Because selling souvenirs in the days before the big prince's marriage is just a business tool that global manufacturers will take.

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