Qingdao "Shell Foreign Brand" Many Brands Of Clothing First Look At The Registered Place.

Pure Chinese goods are tagging in foreign countries. Garment processing The base of Qingdao is not a novelty. Many garment enterprises are also foundry enterprises of some foreign brands. At the same time, the "empty shell brand" which is registered abroad and operates locally is also widespread. With the exposure of CCTV, the "shell ocean brand", which is registered at home and abroad, is known by people. Now many people will look at the place of registration of clothing enterprises when they buy clothes.

　　 "Shell foreign brand" was exposed

There is a market if demand exists. kaltendin It is the best explanation that "shell foreign brands" can quickly enter the high-end clothing brand market and occupy a place.

Since the CCTV exposure to China's manufacturing of "foreign brand" clothing, many island consumers have grown a mind when visiting high-end department stores, namely, to understand the registered places and specific production areas of garment enterprises. "In sunshine department store, many clothing brands are registered in France and Italy, but Guangdong is the place of production. But if we go back to check it, many of them are not brand names abroad, but the "foreign brands" made in China. Ms. Shimaki Ichimiya said.

Subsequently, the reporter visited sunshine department store, Paris spring and other shopping malls. Indeed, many brands of clothing brands were registered abroad, while the production sites were domestic. Reporters interviewed learned that at present, there are mainly three kinds of brand clothing in the island city market, one is pure import brand, which is registered and designed by foreign companies in foreign countries, and then imported into the country for sale. Most of such brands are high-end products.

The other is foreign companies registered in foreign countries. Clothing can be produced in China or other countries. Such clothing brands are quite common in the island city. According to Zheng Mingmei, Secretary General of the textile and garment industry association, many garment enterprises in the island city are such foundry companies.

The third one is the "foreign brand" made in China. The brands are often registered in France, Italy, Britain and other countries. The design, production and sale are all in the country, in name, they are under the banner of the general agent. In fact, the so-called "general agent" is empty shell, and this kind of "foreign brand" is called the "shell foreign brand". {page_break}

The way of operation is almost transparent.

Because of the low labor cost and raw material cost in China, the sales price of "empty shell brand" will be doubled, and sales volume is much better than that of domestic brands. When many consumers understand, they often feel cheated. "Just adding a foreign name can raise the price so much. Is it suspected of deceiving consumers?" Madam Gong said.

In the face of consumer doubt, many manufacturers of "shell foreign brands" feel wronged.

Foreign registration, local operation, in Zheng Mingmei's view, this is more common in the clothing industry, "as long as the quality can pass through, do not fake, many foreign brand clothing is not also produced in some enterprises in Qingdao."

According to introduction, Overseas registered local transportation It has become a transparent approach in the clothing industry. The reporter understands that the "foreign brand" made in China is only registered by foreign companies. Most of them are produced, sold and sold in China. From a legal point of view, it is not illegal. Borrowing the image of foreign brands is a promotional strategy.

Liu Yongquan, general manager of Qingdao Hong Ni Group Clothing Co., Ltd. looks at this kind of " Shell foreign brands "It is the psychology of consumers. Many citizens advocate these foreign brands. If they label domestic brands, consumers will not be interested.

　　 Don't keep thinking about "brand name".

Reporters interviewed learned that, with the development of more than ten years, "card Dan ton" and other "shell foreign brands" successfully entered the high-end market, and synchronized development. Island clothing brand The domestic market has not started.

"Our current market is mainly domestic market, the development is through stores, stores and many other formats." Liu Yongquan said.

Reporters also found that many of the island's clothing brand although not registered abroad, but in the marketing process are all foreign routes, the models are invited to foreign models, often in the promotion of English names.

"If you want to get out of this strange circle, don't always think about the brand name of the island's clothing brand, but always remind yourself to create a famous brand, but the process of creating famous brand takes time to accumulate. Zheng Mingmei said.

"We have been committed to the domestic market, in fact, the domestic market is so large, while developing the domestic market, we are also preparing for the international market." Liu Yongquan talked about the development of Hong Ni.