Clothing Industry: Where Are The Advantages Of Group Buying?

　　 Garment industry How big is the Internet business opportunity? B2B , C2C By B2C, Chinese clothing enterprises gradually understand the tremendous changes brought about by these revolutionary trade patterns. SMEs can find business opportunities from the butterfly network, and can also run quickly through Taobao. More large enterprises such as mus, bang, and Lining have begun to set up their own online shopping centers.

Just when people were dubious about "micro-blog becoming a new channel position", group buying this new marketing mode has gradually entered the view of people, and the field of garment industry is almost blank. If you enter Baidu, Google and other search engines on the combination of group buying and clothing, there is almost no substantial result.

Starting from March 2010, the group buying website, which takes the Groupon group as the template of the world group buying originator, began to sprout up in China, from the initial 4 to the 1686 at the end of 2010, and created a single month "sales volume of domestic network group buying to break through 401 million yuan". The speed of development is unprecedented in the domestic Internet.

But this magical transcript is mainly related to cosmetics, catering, entertainment and entertainment products, and the contribution of clothing products is very small. Open up domestic leading group buying websites such as handles, beauty corps, glutinous rice balls and so on. Is the group buying platform itself not suitable for clothing products? Or is the clothing company scruples? Or is it not yet known about this new form?

The reporter learned from some businesses involved in group buying that businesses should pay a certain percentage of advertising fees to the group buying websites. If the product is displayed on the website, the website can help 500 customers to spend money on advertising, or to sell 1000 products on the website, and then collect the profit commission according to 1000 products. Such a profit model can be found in Taobao's C2C platform, and even in the early stage of its opening up, so it is no stranger to clothing enterprises.

What is the advantage of the group buying platform? First, the advertising effect in a short time, which can help the unknown clothing brands get sales and patronage experience and accumulate storefront popularity in the shortest time. Secondly, the number of online orders can provide sales information for the enterprises to analyze and achieve rapid reaction. This is similar to the role of B2C online platform. Finally, the high investment expectation of the group buying platform is only 9 months after the high investment expectation of the group buying platform, and the handover network has received nearly two US $60 million financing. The Arab League group has been awarded a high investment of 110 million yuan by the Shanxi consortium.

Group buying clothing, a concept that sounds like wholesale clothing, will be a new business model in the future. When fast fashion is gradually falling into the Red Sea competition in China, when the network marketing of garment enterprises gets together, it may be another way to create the first group buying brand of China's clothing industry.