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Adidas Changed Slogan&Nbsp; China Dealer Has Stopped.

2011/4/21 9:22:00 46

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Adidas Changes Slogan

In addition to stressing what is possible, (Impossible Is Nothing),

Adidas

There are other options, such as Adidas Is All In.

This is the new start of Adidas in March 16, 2011.

Slogan

It plates into Chinese: "Adidas is all in full tilt".

This is what Adidas has launched on a global scale.

brand

Foreign media have speculated that it will cost nearly $100 million for the most expensive marketing campaign in history.

This time, it brings music, art elements and fashion stars into an attempt to take full advantage of the young people's market to surpass Nike.

In the most important commercial areas in Beijing, such as Xidan, Sanlitun and other places, huge AdidasIsAllIn video and huge poster rich in incitement have been completely spread out.

Works are always fantastic.

Designer

Jeremy Scott, singer Eason Chan, super star singer Katie Perry (IKisseda Perry) and Angelababy model have become the new image of Adidas in the "IKisseda Girl".

Endorsement

People.

These seemingly unrelated spokesmen for Adidas are linked by the concept of "all in all" if you are engaged in a career you love.

This is also a good opportunity to repair the split of its image. Adidas's three product line points: adidas Sport Performance, Adidas Originals, and sports Y-3 series (Y-3, adidasSLVR, Adidas NEO Label) finally have a unified proposition.

Adidas has enriched the past sports star portfolios, such as soccer stars Beckham, Messi and NBA star DerrickRose, adding elements of pop music and Chaozhou people, which means that the classic sports and fashion product lines that originally represent street spirit and fashion spirit will occupy an increasingly important position in its future sales.

Adidas China has just recovered from the inventory crisis after the Beijing Olympics and is in urgent need of new revenue growth incentives.

Although the sales scale of sports fashion and sports classics is less than that of the whole series.

tradition

But the growth rate is faster than the latter, which will become the main direction of its future in the Chinese market.

Here, it will encounter Li Ning Co, which launched a new brand image in 2010, and the latter slogan is "Make the Change".

The leader of the three or four line city is hoping to snatch some of the fashionable young people from big cities from Adidas and Nike.

At the same time, it is still unknown whether "AdidasIsAllIn" can beat Nike's personality and courage.

In September 2009, Boston consulting partner Michael Hill foster published a new book, "women want more," which is known as a guide for marketers to win the world's largest and fastest growing market.

According to the survey of 12 thousand women in 22 countries published by Hill, Adidas has become the most popular brand among women in spite of its great importance to women's market and its full efforts.