Mining Enterprises' Business Opportunities Under The Crisis Of Aging Population

The aging of the population is a common problem all over the world, especially for large countries with 1 billion 300 million population.

According to the latest statistics, China's population over sixty years old reaches 167 million, accounting for 12.5% of the total population of the country, accounting for 1/5 of the world's aging population. It has become the only country in the world with an aging population of over 100 million.

According to the statistics of the world economic cooperation and development organization, by 2030, China's population aged 60 or above will reach 400 million, and the aging of population will be very severe.

Therefore, many economists believe that the acceleration of the aging of the population will lead to the financial burden on the state, the scarcity of labor and other social problems.

But on the other hand, the aging of the population also means that the special consumption group of the elderly is increasing day by day. This is regarded as a great business opportunity by some pioneering enterprises, and is trying to get good economic benefits from the market by developing products and technologies that meet the needs of the elderly.

But throughout the market, there are few brands that provide products and services for the elderly, and innovation in style design, color matching and so on is more than enough.

Because there is still a sense of discrimination against the elderly in the society, retailers are rather hesitant about selling products for the elderly, with low sales, small profits and low sales.

These reasons are deterred by businesses and lack of confidence in market demand. Therefore, enterprises are unwilling to develop such products and are unwilling to take the first step.

In the past, old products, old and outdated, and dim colors should be the impression of most people. They usually think of things that are prepared for elderly people who are unable to move or even to live independently.

With the continuous improvement of living standards and the gradual change of ideas, the old people are no longer senile now. They are pursuing a life-style with "old needs and old happiness". They are eager to get health and attention, and are also becoming younger in choosing products.

At the same time, the old age group has enough self-governing funds, and its children are also able to satisfy the material needs in order to enable the elderly to enjoy family happiness in their old age.

Some industry analysts believe that products and services for the elderly have formed a market worth hundreds of millions of dollars, so the market has great potential for development.

According to the investigation by the relevant departments of the state, the annual potential consumption of the elderly in the whole country is about 300 billion yuan, of which 1/3 is used for clothing, and shoes consumption accounts for a large proportion.

This is undoubtedly a good news for shoe manufacturers to seize the market opportunities. As long as we act in this market and operate cautiously and carefully, we will be able to occupy a favorable market position and create amazing wealth miracles.

So, what aspects do shoe manufacturers need to focus on before entering the aging market?

First, necessary.

Secondly, shoes enterprises should choose the right marketing channel according to the location of products.

Is it committed to the development of high-end market, or the entry of low-end market? Is it fixed on the laying of distribution entities or the establishment of network channels?

Shoe enterprises should fully develop a complete market strategy plan before taking action so that they can better carry out marketing activities to the target market.

Of course, in marketing, shoemaking enterprises need to operate around the needs of the elderly consumers, such as playing the family advertisement on the media, or making articles on holiday promotion activities such as parents' day. These are ways to stimulate consumption and create demand.

Of course, sales service is also a crucial link.

The quality and demand of the elderly are far higher than that of the young people. Therefore, the shoe enterprises need to do more intimate service work. They can effectively guide the elderly consumers to purchase and upgrade their consumption experience by focusing on the consumer environment, shopping guides and after-sale services, thereby accumulating brand awareness and reputation and helping the expansion of the existing market.

When export oriented footwear enterprises are facing the pressure of export, they are aiming at the domestic market, and the competitive market becomes more crowded.

In this game, shoe enterprises only take the road of subdivision, step by step and step by step, so as to break through the fence and get ahead.

With the acceleration of the aging of the domestic population, a special consumer group, which has a large population, strong consumption capacity, high potential value, and far from satisfied service demand, has been created. Only by abandoning the traditional sales concept and choosing a new market segmentation strategy, can shoe enterprises boldly carry out marketing to the elderly consumers and excavate new business opportunities in the crisis, so that they can get a lot of market fruits.