The Development Of New Luxury Makes Clothing Brand'S Core Value Management More Urgent.
New luxury doctrine means
Luxury goods
Changes in consumption and consumption purpose.
That is to say, people who consume luxury goods are no longer confined to a few people, that is, the rich class, but they are expanding to the public class more and more widely. Consumption luxuries are no longer just flaunting the status of consumers and their social status, but from the consumers' recognition of the quality and brand culture of luxury products.
The development of new luxury in China shows that the consumption patterns and lifestyle of Chinese people are undergoing great changes.
According to international practice, the per capita GDP is more than one thousand US dollars, and the consumption structure will be upgraded to the development type and the enjoyment type. The consumer goods in the past will be pformed into the necessities of the residents.
If luxuries are displayed in a beautiful palace, the new luxury doctrine gives more people the key to open this palace.
With the changing times, luxury appeal and concept are no longer limited to the obvious.
brand
LOGO flaunted its status and status, but focused more on its exquisite workmanship, quality service and its cultural connotations and lifestyle.
What is the new luxury brand? Where is the charm of the new luxury brand?
Administration
What is the difference between the management of mass consumer brands and how to choose the most suitable management tools and means for luxury companies?
China is at a critical juncture in the attitude towards luxury consumption and the change in social awareness of luxury goods. The core value management of Chinese clothing brands is more urgent.
In the 2011 China Fashion Forum and its early flight interviews, relevant experts and entrepreneurs discussed the topic of "new luxury and brand super power".
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