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Wenzhou Children'S Shoes And Clothing Industry Cluster Has Become Increasingly Prominent.

2011/5/17 9:25:00 72

Wenzhou Shoe Clothing Industry Cluster

If adults Footwear industry In today's fierce competition, Profit margin Lower and lower, then shoes and clothes. Enterprise operator We found a brand new "blue ocean" - children's shoes. According to insiders, China has surpassed the United States to become the world's largest footwear producer, and China has nearly 400 million children with such huge size. consumption Group, making more and more enterprises enter the field of children's shoes.


As one of the three major production bases of domestic children's shoes, Wenzhou has a complete industrial chain. It is understood that in the country's few well-known brands of children's shoes and clothing, Wenzhou balbara, red, yellow and blue children's brands on the list. In addition, the "ten children's clothing brands" selected by the China clothing association, Wenzhou accounted for 3 (balbala, red, yellow and blue trees). Wenzhou's children's shoes production enterprises are densely distributed, and now they have formed industrial clusters. In the brand, capital, R & D and other aspects, there is a situation of mutual promotion and cooperation.


Barbara, red, yellow and blue, Keke tree, Pepe Bea Bea, San Dian Shui, Bao Le Du, red dragonfly, FUN&FUN... Unconsciously, the brand of children's shoes and clothing in Wenzhou has been able to list a long list. In recent years, there are more and more enterprises that concern and enter children's shoes and clothing industry. Not only are enterprises optimistic, but also venture capital industry is optimistic about children's shoes and clothing industry. In recent years, the rapid development of children's shoes and clothing industry in Wenzhou has also brought confidence to the latecomers.


Children's consumer market is growing rapidly, and the products that the market can provide can not meet the demand. The Sunshine Youth is definitely the sunshine industry. At present, according to the statistics, children's shoes have nearly 30 billion yuan of market capacity each year. With the increasing living standards of modern people, parents invest more and more in their children's lives. Children's consumption presents a trend of obvious individuation and initiative in purchase. Therefore, the market space of children's shoes will increase year by year.

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