Five Ways To Seize The Clothing Market

First, locking large scale synthesis.

The fashion of fashion is not the special style, nor the dazzling color. The fashion of clothes is the harmony and unity of elements such as fabric, color, style and edition. Each customer has different requirements for fashion because of his own occupation, character, face, color and posture. Fashion is a different interpretation for everyone.

The choice of fabric, the matching of accessories, the change of a streamline, even the subtle changes in necklines, cuffs and buttons can be integrated into a fashion factor.

The fashion of clothes finally shows the temperament and spirit of a person, which makes people and their clothes natural and calm.

In addition, fashion also needs a kind of smart continuation, constantly integrating into the elements of the times. This is a trend of change rather than deliberate affectation. The extension and change of the design style will lead the brand to the fashion trend forever, and let the vitality of the brand endure for a long time.

Three, seize the customer product style positioning

FAB, that is, attribute, function, benefit.

The starting point of the FAB sales rule is to start from the physical properties of the products, dig out the advantages of the products, and show them to the customers, so that they can feel the benefits of the products.

This recommendation method has a certain effect, but it does not catch the core demand of customers, that is, their own positioning of the product style.

Because everyone has different interpretations of fashion, we often introduce the same clothes to different customers with the same rule of FAB, but every customer has a special liking for their own style clothes. Therefore, more often than not, we should start from the deep needs of customers and recommend them with pertinence, so that we can get twice the result with half the effort.

Four, change our thinking and cultivate loyal customers.

In general VIP operation, we often focus on customer's basic information, frequency of purchase, consumption level and size. We seldom pay attention to their professional characteristics, dress styles and physical characteristics.

Many customers don't pay much attention to dress, but from the bottom of their hearts, everyone has a yearning for beauty. This gives us broad thinking space for clothing sales. According to each customer's own characteristics and style preferences, he can find the precise positioning of his clothing in the style of wind, so as to turn customers into lifelong business partners.

Five, manage the virtual network market with the heart.

After 80, 90, or even farther, the online market will exist as a regular sales channel for a long time. The combination of online and offline markets can better adapt to social development and win future market space.

Network marketing should pay attention to the following aspects: (1) online product positioning should be combined with the consumption style demand of the mainstream Internet consumer groups such as Post-80 and 90; (2) network marketing also needs to operate and plan like an entity, rather than carelessly as an incidental sales mode, carefully planning the promotion of online marketing, strengthening the control and control of online commodities, increasing the added value of online products and improving the quality of virtual services, is the only way to win the network marketing.