The Name Of JEANSWEST Leisure Brand

09 summer wear

 
The JEANSWEST brand has a series of printed T-shirts, casual pants and jeans. The young people, aged 18 to 35, enjoy a high reputation in the clothing industry. The casual wear brand also advocates the popularity of the brand, denim as a design element, with a new creative approach to explain the traditional, comfortable, free and fashionable style of dressing. JEANSWEST has emerged as a "value for money" image among many other fashion brands, and has popularized the concept of "casual" clothing for many years.

Strategic analysis of JEANSWEST's brand success in apparel industry

　
JEANSWEST has opened more than 1800 stores in more than 20 provinces and cities in China, and now has the largest sales network of casual wear in China. To this day, JEANSWEST, which has always been popular with young people, has been living in the forefront of domestic casual wear.

　
JEANSWEST's total sales in 2007 exceeded 3 billion yuan, and its sales continued to keep double-digit growth for many years. It is estimated that JEANSWEST will achieve a grand plan of selling more than 10 billion yuan in the Chinese market by 2014.

In terms of brand promotion and image maintenance, JEANSWEST did not specifically seek the image spokesperson, but used these funds for charity. While actively creating material wealth for the society, JEANSWEST also pays no attention to giving back to society. It has long devoted itself to public welfare undertakings and participated in various activities organized by the China Youth Development Foundation. So far, JEANSWEST has donated nearly 30 million yuan to support the cause of public welfare education. From 1998 to 2007, we donated 7 million yuan to the hope project, and donated 29 JEANSWEST hope primary schools in 29 provinces and autonomous regions such as Sichuan, Gansu, Hunan and Jiangxi. In July 2005, JEANSWEST set up a JEANSWEST student aid fund at a cost of 9 million yuan. The fund is a special fund set up for college students who have excellent quality and family difficulties. They are distributed in 24 universities in 16 provinces (cities), such as Beijing, Shanghai, Shandong and Liaoning. In 2007, JEANSWEST donated 9 million yuan to increase the total amount of JEANSWEST student aid fund to 18 million yuan. In February 2007, JEANSWEST and the China Youth Development Foundation jointly implemented the JEANSWEST hope teacher plan, and spent 3 million yuan to set up the JEANSWEST hope teacher fund for the plan. It has made positive efforts and contributions to improve the conditions of running schools in poor areas, support the construction of hope primary schools, and achieve universal nine year compulsory education.

In May 2008, JEANSWEST, which has always been a public spirited enterprise and gave back to society, learned that after the devastating earthquake in Wenchuan, Sichuan, a total of more than 1700 JEANSWEST shops jointly launched the donation activities of "caring for Sichuan and offering love". The donation of 10% of total sales for 4 consecutive days in May 15th -18 and a large quantity of clothing donated to Sichuan earthquake stricken areas. After 4 days of joint efforts, JEANSWEST stores donated more than 3 million 520 thousand yuan in total, while more than 9000 employees, franchisees and suppliers of JEANSWEST donated more than 260 yuan. In addition, JEANSWEST's Hongkong Asahi Group donated more than 540 yuan to the disaster area, so JEANSWEST donated a total of more than 10 million yuan.

　　
While actively creating wealth for society, JEANSWEST has gained the recognition of the community from the sincerity of giving back to society.

　　
JEANSWEST also requires them to establish a quality assurance system in accordance with the requirements of the ISO9000 quality management system in order to ensure the quality of the products and meet the requirements of environmental protection, so as to reflect the responsibilities of JEANSWEST and partners to the society and consumers.

　
In 2007, JEANSWEST took the lead in the establishment of the CSC9000T social responsibility management system in the textile and garment industry. It improved the 10 main areas of the standard, implemented various measures to improve productivity, and set a weekly average of 47.68 minimum working hours, giving economic benefits and social benefits. The driving effect of CSC9000T social responsibility management system on improving labor productivity has become a new indicator for measuring the "available hours" in the textile and garment industry.

　
Over the years, JEANSWEST International (Hongkong) Co., Ltd. has been running brand management of the entire enterprise with distinct brand positioning, unique brand promotion methods and strict brand guarantee. Through this scientific brand management mode, JEANSWEST has become a leader in the apparel industry and has made important contributions to the development of China's garment industry.