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Miss Bei Bei Brand: The Local Road Of Children's Clothing And Foreign Brands

2011/7/29 16:30:00 54

As everyone knows, Vinci The furniture fake door has made a warning bell for the brand name. The brand of "foreign name" is also everywhere in the children's clothing industry. If only from the name, it is easy to think that they have "foreign blood", but now people begin to take a look at the mentality of these foreign brands. Such a comprehensive Question There is no doubt that the true ocean brand is unfair.

"If we only choose the place of origin, whether it is local or foreign brands, we will choose China as the production area. There is no doubt that even the ordinary people will understand it." Italy children's clothing Miss Birba China brand exclusive agent Hangzhou Bi Qi children's Clothing Co., Ltd., general manager Dong Changchun said so. But for the real difference between local brands and foreign brands, Dong Changchun believes that most businesses now focus too much on brand "foreign flavor". speculation Whether true or false, it ignores the importance of product original design and product experience. As a result, consumer experience and brand hype are appearing. deviation 。

Dong Changchun, who lived in Italy for more than 10 years, and after careful inspection in Europe, he decided to cooperate with Italian dino to introduce his mature brand Miss Birba, which was registered in 2000, into China. And in the autumn of 2008, Hangzhou Bi Qi children's Clothing Co., Ltd. was established in Hangzhou, China, as the exclusive carrier of Miss Birba China brand. After more than two years of operation, he thought that only the name of the foreign language obviously could not cater for some consumers' habits. So in 2009, he named Miss Birba Chinese name "Miss Bei Bei". "People are specially trying to figure out a foreign name to hype the foreign brands, but I have a Chinese name to adapt to the local customs," he laughs.

Only the "name" without the "real" brand of harm is like a black sheep. Dong Changchun revealed that some brands have a foreign name, many of which are designed to enter high-end shopping malls, seize the psychology of consumers to worship foreigners, and sell a good price. The same children's clothing can sell several times higher than the factory price in the boutique, and it can be sold at a high-end store for more than 10 times the price or even higher.

"Consumers are becoming more and more popular nowadays. reason If you find the quality that you spend on the high price but buy the stalls, you can imagine the impression of the brand. In the long run, this brand is digging its own grave. For misbei babe, Dong Changchun said there was no such concern at all. "First, we are authentic Italy brand. The design team is made up of the designers of the original design, all originating from the original design method of Italy, and designed and produced in combination with the reality of Chinese children. This is the kind of European style that we can feel in our clothes. At the same time, he said that Miss babe was positioned as a brand of medium and high class children's clothing and high quality production, but the price was absolutely affordable in China's mid-range families. "Our goal is to narrow the gap rather than a high profile, so that most Chinese children can wear high quality, authentic foreign brand clothes."

The world of children is neither high nor low, but miss babe follows the original nature of human beings, and gives the child a free, innocent, healthy and happy childhood.