Children'S Clothes Become The New Favorite &Nbsp; Designer Brands Come Into The Children'S Clothing Market In Succession

8000 multivariate DIOR Dress dress, 4000 yuan Armani denim shirt, 5000 yuan D&G jeans... A small piece of children's clothing sells for thousands of dollars. Even so, these big children's clothing is high in Jiangsu and Zhejiang provinces. end There are many markets among consumers, more and more. Wealth class Starting to pay attention to the next generation of dress.

The Bebelux children's clothing store from Beijing has been stationed in Hangzhou for two years. It has a special counter in Hangzhou Tower and the Mixc, and has many children's wear brands such as DIOR, Armani, D&G, KENZO and so on. According to the statistics of the two shopping malls, sales of luxury children's clothing increased rapidly in the past two years, and sales volume in 2010 ranks the forefront among children's wear. In addition to DIOR, Armani, D&G, Burberry, Ralph, Lauren, Mark Jacob and other big names, more big brands have joined the ranks of children's clothing, such as Paul Smith new push first children's wear series Paul Paul teenager, FENDI for the first time in the Mixc's Hangzhou flagship store to sell children's clothing.

Gucci, Fendi and StellaMcCartney brands have recently launched a series of high-end children's wear. Children's clothing will become a stable product line for these luxury goods companies, which is another progress of high-end fashion brands.

　　 Gucci Brand launches children's wear product line

This wise business decision will have great significance: Children's clothing needs frequent replacement, and children grow very fast, so as long as there are children at home, then there is always demand for children's clothing. And parents are more likely to be persuaded to buy high quality children's clothing.

According to DatamonitorGroup, an industry research institute, children's clothing in Europe is superior to other kinds of fashion. Even during the financial crisis, parents will not treat their children wrongfully. Once the economy is getting better, the money first goes into the children's market. Therefore, high-end clothing enterprises should make children's clothing a separate product line.

　 　 PaulSmith Young Versace

Some brands of children's wear "small adults" style. PaulSmith has introduced children's size floral shirts, JeanPaulGaultier's small windbreaker, and Missoni's multicolored sweater.

FridaGiannini, the creative director of Gucci, said she was worried at the beginning, because Gucci's sexy style was not able to control children's clothing, but now they have found a solution. Their children's clothes are inspired by bamboo and horse. Children's products include shoes, accessories, sunglasses and so on.

Compared with other brands' business motives, SilviaFendi and StellaMcCartney enter the market of children's wear more personal. SilviaFendi and Italian company Simonetta jointly launch children's wear series, because SilviaFendi already has a lovely little granddaughter, so she is very interested in children's wear.

StellaMcCartney has been pregnant for the fourth time, and has launched the children's wear series with GAP for the two time. Next month, she has her own independent children's wear line.