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Trunk&Nbsp; Club Net New Investment For Men Service

2011/9/17 13:58:00 29

The US Trunk Club network is an online private shopping.

service

The center has been working hard to build a better shopping paradise for men, and recently added another $11 million to its first round of investment.

The service center in Chicago is one of the rapidly developing e-commerce websites. This e-commerce website is mainly for men's service, because it is well known that men do not like shopping in shopping malls, though they like to wear new or popular clothes.

Trunk Club network is a private shopping service center.

customer

Their hobbies and needs will send customers a box or box full of clothes.

Most of the commercial or casual clothes are chosen by the designer himself, and then the customers leave their favorite clothes and send the rest to them.

The cost of incoming and outward mail is paid by the service center, so customers only pay for the clothes they choose.

As more and more e-commerce websites continue to sprout up, Trunk Club nets clearly want to be different in order to help men avoid dressing rooms in department stores.

O2O model men's clothing website J.Hilburn has recently added $5 million to expand customized clothing companies, which is used to recommend delegates to customers who visit them and tailor them to them.

Canadian website Indochino also tailored suits for men, and recently added $4 million in funding.

In addition, Bonobos network added 18 million 500 thousand of its funds to improve its mission of selling "better and more suitable trousers".

Brian Spaly, chief executive officer of Trunk Club network

well-known

I am afraid it is still the former executive and co - founder of the Bonobos network. In December 2009, he left the company to join the Trunk Club network.

Today, he is still a shareholder of Bonobos network. Trunk Club is already the biggest distributor of Bonobos net trousers, but he said he left Bonobos because he felt there were still more opportunities to run trousers.

"I don't want all my clothes to be Bonobos nets," he said naughty. "I want to watch the football match.

I don't want to walk around the shopping mall.

I am very proud of the center of this revolution.

For men, going to a retail store or boutique is simply a crime. "

Brian Spaly added that customers have 3 reasons for choosing Trunk Club: they have no time, they do not have any shopping malls, or they do not like shopping in the mall.

He said that men received a large box of clothes, they could try them on in front of their wives, drink wine and set background music instead of being crowded into the fitting rooms of department stores, and felt that salesmen pressed them to buy them.

Brian Spaly said, Trunk Club network currently has 22 designers, to meet the needs of hundreds of thousands of customers, each designer clearly uses software to know the preferences of each male customer.

Clothes are purchased at wholesale prices, but they are sold at retail prices.

He said that men usually order a large box of clothes according to what they usually or occasionally want. The first box usually consists of 10 clothes, with a total value of 1500 dollars.

Today, Trunk Club has 4000 customers and is planning to raise its revenue from $1 million in 2010 to $5 million this year.

This round of investors includes US venture partners, Greycroft partners, top business partners and Anthos capital.

Previously, TrunkClub has increased nearly $3 million in its seed fund.