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The Two Sides Of Taobao Should Abandon Confrontation And Seek Win-Win Situation.

2011/10/15 16:58:00 40

Taobao Conflict Win Win

One side is to attack, protest, and the other side insists on pushing the new rules. In a few days, the conflict caused by Taobao's rising price is intensified.

It is understandable that businesses can improve their service quality, but in the context of the current difficult situation of small and medium enterprises, the hardship of "small and medium-sized sellers" is also a fact.

It is a win-win choice to abandon confrontation, sit down and negotiate, and find a way acceptable to both sides in pformation and upgrading and supporting the development of SMEs.


Taobao's management should understand that this time

Price increase

A large number of "small and medium-sized sellers" fierce protests, a large part of the reason is because Taobao mall was established at the beginning of the "small and medium-sized sellers" not only to hold the field, but also to win money field.

Once the mall is bigger and becomes the industry leader, it calls for pformation and upgrading, raising fees and charges. Naturally, there is a suspicion that "people face a big face", which makes people feel resentment against the river and then retaliate.


Theoretically speaking, the announcement of the increase in fees is only the Taobao mall, not involving the free Taobao market. In the mall, the "small and medium-sized sellers" can not be pferred to the fair, or Tencent, pat, Jingdong mall and other third party trading platforms.

But the market is generally worried that Taobao is a leading industry and its market rules are often modified.

WEATHERVANE

"Significance" is very likely to produce demonstration effect.


Especially in the current pressure of higher prices and small and medium-sized enterprises generally faced with heavy pressure such as financing difficulties, Taobao, who has always thought that consumers can provide low price commodities and provide SMEs with Entrepreneurship and employment opportunities, should think more about whether their actions are against the social responsibilities of enterprises. Is it not as justifious as they feel, because in fact, the price increases have already cooled the hearts of small and medium-sized collaborators.


There is an old Chinese saying that harmony brings wealth.

The increase of Taobao mall charges should be done in a moderate and slow way, giving some space to small and medium-sized businesses. When helping small and medium-sized sellers turn to platform operation, they can also consider the help of Taobao's powerful platform resources and provide financing guarantee services to sellers with good credit, so that they can tide over difficulties together.


Of course, do not impose on others what you do not want.

"Small and medium-sized sellers" should also calm down and curb excessive actions.

Malicious attacks will only make rational changes and be criticized.

If we do not talk about corporate social responsibility and demeanor, as an independent market economy, the price rise of Taobao mall will be publicized and recorded in advance.

As to whether Taobao mall has abused monopoly status and whether there are obvious violations of laws and regulations, "small and medium-sized sellers" have not said so. It depends on the relevant laws and regulations of the state.


For the entire online shopping industry, the next step is to think deeply that raising annual fees and margin is certainly one way to enhance credit building and protect consumers' rights and interests.

In April of this year, China has issued the "third party e-commerce paction platform service specification".

According to the standard requirements, the trading platform enterprises should strengthen credit monitoring and maintenance, and strengthen supervision by the government departments according to law, so as to truly realize the pformation and healthy development of the industry.


 
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