The Road Running Market Has Become The Market Of Many Sports Brands.

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In life, like Mr. Zhang, there are a lot of "tourists" who choose to buy running shoes. Besides, clothing related to road running and even electronic products have become the season.

Therefore, the road running market has become the market of many sports brands.

Walking on the Wangfujing pedestrian street, Adidas and Nike display the outdoor sports advertisements of the international sporting goods brand, almost all of them are new running shoes; the star resources advantage of athletics sports field has contributed to Lining's 2012 first quarter order growth; to some extent, "life is a marathon" slogan, let those runners fall in love with XTEP, whose core concept is running as brand promotion.

Integration international

In fact, the appearance of "road running phenomenon" is rooted in the origin of sports, while in the country, it is due to the development of the national fitness industry.

All over the country marathon competitions are constantly rising. The development of road running has stimulated the market demand. A new sports equipment category clearly appears in the vast number of consumers' vision. This is the road running supplies.

Peng Xiao, vice chairman of the China Sporting Goods Industry Federation, told reporters why the Chinese sporting goods industry federation wanted to host a professional exhibition featuring a road running theme. "The current development of the domestic market for running goods has already constituted the industrial foundation for supporting such a professional exhibition."

It is also in the service concept of running goods brand, from last year, a Beijing marathon fair with the gold standard competition was born.

As soon as the exhibition appeared, it attracted tens of thousands of audience participation and the focus of the mass media. More importantly, it was supported by the sporting goods enterprises - from the participating enterprises, not only the international well-known enterprises participated, but also the professional road run equipment enterprises, but this year there were many foreign brands to take the exhibition as the starting point for the Chinese market. From the content of the exhibition, the professional road shoes, high-tech peripheral products and all directional running cultural exchanges reflect the current situation of the development of the equipment market in the current road.

"If you want to be strong, run; if you want to be strong and healthy, run; if you want to be smart, run."

According to data, running is always the first among the public participating in sports, and 60% of Chinese exercisers are running.

How to slice up the big cake of "road running market" may be able to "get a glimpse of it" at the 2011 Beijing marathon fair, which is about to be unveiled in October 14th.