Analysis Of The Environment And Development Direction Of Hongkong Textile And Garment Enterprises

November 14th China

With the changes of the external environment and internal factors in recent years, China's textile and clothing exports have undergone tremendous changes. Once the Pearl River Delta, which is a paradise for Hong Kong textile enterprises, it has become an urgent place to leave.

From 60s to the end of 90s, the life cycle of Hongkong textile and garment industry was 40 years.

China's world factory, which provides a large number of cheap and good products for the whole world, accounts for half of the world's textile and clothing, and is directly or indirectly produced by China.

In recent years, China's textile and garment industry is facing various problems. The industry and the state call for upgrading and pformation, from OEM to licensing. The original international brand production Hong Kong textile enterprises, and also for domestic brand production and self creation.

In the early years, as the country held various major sports meetings, and the trend was mainly leisure sports wear, a number of domestic sports brands were built, and the number of sales and expansion stores increased every year. The Hong Kong funded textile enterprises were also willing to make brand names for the purpose of filling up exports.

In the near future, domestic demand is also decreasing. China's retail sales of all kinds of major retail enterprises in September dropped by 1.98% compared with the same period last year.

China has decided to give priority to the development of the domestic market and raise the production price. It has also disrupted the global supply of clothing. Under the sharp turn, buyers are looking for other countries to replace China's production, investors seek other countries to rearrange their products, and producers consider pferring [going out].

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The structure of China's textile and garment industry has entered the "injury period". The aura of the huge industry that is over 200 billion US dollars seems to be fading.

Low end textiles and clothing are becoming more and more competitive and upgrading has become an indisputable fact.

The market is changing rapidly, and the change of China's textile and garment industry in the international competition pattern is worth pondering. How does the Hong Kong funded textile enterprise that has led the Chinese textile and garment export industry come from?

Fu Ziying, Vice Minister of Commerce, also put forward the deep drawback of China's textile and garment industry: export is still dominated by OEM, independent brand and independent design are less than 10% of export volume; export price advantage is weakening, demographic dividend is disappearing, the appreciation pressure of RMB is increasing continuously, international marketing channels are scarce, control ability of high value-added links is insufficient, and international competitiveness is lacking.

In Hongkong, we all know what advantages and disadvantages, upgrading, pformation, licensing and so on. The problems faced by Hong Kong textile enterprises need policy measures to some extent.