Brand Baby Clothing Profits Up To Four Times

A thousand yuan for a jacket and a few hundred bottles for a bottle... Today's post-80s and 90s parents are more and more able to accept such a "sky high price" for their children. Data show that China has entered the fourth neonatal birth peak, and it is estimated that the birth rate will increase by 5% in the long term. At home and abroad Baby boy Commodity manufacturers and dealers see unlimited business opportunities for China. market To be eager for a fight.

The price of baby clothes exceeds that of adults.

Certain children's articles Exclusive shop The boss said, "like this baby suit, I sold 56 yuan last year, and now I sell 72 yuan, because the price of goods has gone up, I knew I had stockpiling goods last year." The head of pinai online mall also said that the imported infant milk powder sold in the mall had a slight increase this year. "But so far, the supplier has not said that there will be a price increase plan next year." During the interview, it was learned that, like the cost growth of raw materials and human resources, baby products, like most other commodities, had different price increases this year, of which clothing was more representative, with an average increase of 30%.

"Trousers 268 yuan, 526 yuan tops, 168 yuan for autumn clothes and 168 pairs of trousers, and 1399 yuan for cotton coats. Plus hat, gloves and shoes, it's estimated to be 3000 yuan, which is much more expensive than my clothes. " Yesterday, before a children's counter in a shopping mall, a reporter asked a young mother about the price of children's clothing.

Baby boom business opportunities in the year of the Dragon

This year, the gloomy sporting goods market has found a way out for children's clothing. Reporters found in many shopping malls in the city, many sports shoes and clothing counters set up children's products exhibition area, some also set up children's counters, many of which are big brands. According to statistics, in 2010, the birth rate of the fourth newborn babies is coming. The birth rate will not decline until 2030, with a preliminary estimate of about 100 billion yuan. According to data from a research institution in Hongkong, the birth rate of Chinese babies in the year of dragon will increase by 5%.

Michel Mark, a consumer analyst at Bank of Paris, believes that the baby boom in China will stimulate consumer demand for infant formula, diapers and baby clothes. According to the research and evaluation of the European information consulting company, the infant food market in China will grow by 22% in 2011, more than 68 billion yuan, to 136 billion yuan by 2015, and the total sales of baby diapers will rise from 24 billion 300 million yuan in 2011 to 28 billion 400 million yuan in 2012.

Industry secret

Small shops can also earn half money.

How much is the profit of baby products? The reporter interviewed the boss of a children's clothing store and wanted to see it from clothing. "My small shop generally has only half of the money to earn, making three to 40% of the activity. In stores or brand stores, profits can reach 300% to 400%. The boss said, "although children's clothing production process is the same as adult clothing, the purchase price is still relatively cheap." It is reported that the specifications of cotton products are mainly divided into "28 branches", "32 branches" and "40 branches".

The owner of the store said that when the merchandise entered the shopping mall, the sales price of the store was 37% to 45%. "The retailer must first calculate the amount of the money and then consider his own profit." In addition, the producers have spent a lot of endorsement and publicity expenses to open the market and enter the hypermarket, which are also being added to the cost.