Fuzhou'S Six Major Measures To Promote The Development Of Beach Shoes Billion Industry

Fuzhou is the main production area of China's export beach slippers, and there are more than 150 export beach slippers enterprises in the area, and 1-11 months.

First, we should carry out the construction of the quality safety demonstration zone for beach sandals, and enhance the overall quality level of the beach slippers exported to the districts.

At present, the export beach slippers are mainly low-end products, lack of brand effect and bargaining power in the international market, and there are certain risks in quality.

The Fuzhou inspection and Quarantine Bureau, focusing on the goal of "focusing on safety and security, grasping the brand and promoting development", has carried out the construction of the quality safety demonstration zone for export beach sandals, and gradually established a unique quality safety supervision mechanism for export beach shoes, and built a quality safety chain for the export of beach shoes products, enhanced the quality safety level of export beach shoes, and promoted the structural adjustment, pformation and upgrading of export beach footwear products, and expanded exports.

At present, more than 110 enterprises have voluntarily signed the "quality integrity undertaking".

The two is to deepen the reform of inspection and supervision mode.

The pilot scheme was first launched to pilot the implementation of the new mode of verification management.

The new mode breaks through the regulations of the inspection and inspection system, maximizes the quality of enterprises' quick customs clearance, realizes the shift from outward appearance to the focus of internal quality and shifts from inspection to supervision, pays more attention to the enhancement of enterprise's quality self-control consciousness and ability, and refines and strengthens the contents and means of enterprise supervision.

The Fuzhou inspection and Quarantine Bureau's reform pilot mode is combined with the construction of the quality safety demonstration zone for export beach shoes. In the process of implementing the model, we should pay attention to selecting the enterprises with better quality management system and obvious product characteristics to ensure the smooth development of the mode reform.

The three is to establish a long-term mechanism of "doubles" action to protect the development of private brands.

We launched a special action to crack down on infringement of intellectual property rights and the manufacture and sale of fake and shoddy commodities. We conducted a thorough investigation on the OEM situation of export footwear enterprises in the area under the jurisdiction, and asked enterprises to fill out the "export enterprise trademark authorization table" and provide relevant registration certificates or authorization certificates. During the special operation, more than 200 brand authorization documents were collected.

In the day-to-day work, we should carry out on-site verification of trademark licensing under the supervision of factory inspection and classification enterprises, effectively enhance the sense of integrity and law-abiding of owners and operators, and form a social atmosphere to consciously resist counterfeit and inferior commodities and attach importance to the protection of intellectual property rights, so as to provide a good environment for the growth of "self pigeons", "Hao Fu" and "Sun Bird".

Four is to build "Europe and the United States clothing and footwear products notification recall statistics platform."

Weekly collection and statistics of EU RAPEX and the official CPSC website of the United States to recall clothing and footwear products, and establish contacts and complementarity mechanisms with the office so as to achieve resource sharing.

The situation is timely feedback to the enterprises that have been notified of the same products in the area, and the relevant enterprises are taken measures to prevent the same problems from being informed by the European Union. From the perspective of the European and American clothing and footwear products this year, the results are more significant.

Five is to strengthen enterprise training and enhance the ability of enterprises to deal with foreign technical barriers.

We should work out a plan to promote the improvement of the quality of enterprises' quality management personnel, strengthen the training of enterprise's quality management technology base and senior leaders, carry out the popularization of quality management knowledge and the promotion of technical methods, guide enterprises to butt up with the relevant international standards; put forward the corresponding skill level and qualification requirements for key workers, such as children's shoes design, shoe material purchase and inspection personnel, and speed up the construction of enterprise's quality control and technology evaluation ability, and strive to use three years to carry out quality management qualification identification for 80% quality management personnel in the export beach shoes enterprises in the area, and help the enterprises guide the enterprises to grasp the basic knowledge and position skills of quality management for more than 50% first-rate stable employees.

Six is to strengthen the inspection and docking and communication and coordination, personalized service enterprises.

We should further refine the inspection and quarantine links, implement the "one to one" support and service, and implement the "one factory one policy" service system, with responsibilities to posts and responsibilities to people.

We will make great efforts to develop enterprise service platform, expand the communication channels for inspection and enterprise, make full use of the information notifies such as "QQ group" and "flying letter", and timely inform the foreign laws and regulations, technical barriers, risk early warning and so on to help enterprises improve their ability to deal with foreign technical barriers. At present, more than 120 enterprises have joined the exchange of QQ groups in footwear inspection and enterprise exchange.