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2011/12/27 9:05:00 5

Mergers And Acquisitions Channel

Recently, there is news that BELLE international followed the two largest mergers and acquisitions.

Children's shoes

After the brand, it plans to acquire Shenzhen leading sports goods Co., Ltd.

Shenzhen

City Leading Sports Products Co., Ltd. is the largest sports brand agency in Southern China, and owns 9 major products, Nike, Adidas, Reebok, Kappa, Puma and so on.

The business area covers 35 cities in 5 provinces, including Guangdong, Guangxi, Guizhou, Hainan and Fujian, with nearly 800 stores and 8 sports cities.

At present, domestic sporting goods retail channels are dominated by BELLE international and Baosheng international, and the acquisition will intensify.

Women's Shoes

The competition between BELLE and Baosheng two giants.


After the news, BELLE reiterated its buying rating, and Goldman Sachs said that the acquisition would help BELLE enhance its scale efficiency and enhance its bargaining power.


One of the big business logic is acquisition.

These two years are the window period for Chinese enterprises to concentrate on listing. The listed companies are basically the top three in the industry or subdivision industry.

The industry will be integrated through acquisitions and mergers in the next few years.


Walden International Su Renhong


Whether it is beautiful, Sunda or leading, BELLE has been doing well in the acquisition of the road, while doing well in category, brand and channel diversification.


Huang Guojun, deputy director of Limited by Share Ltd Commodity Center, Tianhong mall.


From the valuation point of view, sports distributors should not enjoy the valuation of shoes.

First, total assets are heavier and stocks are easier to depreciate.

Second, the risk of rising costs is even higher.

However, for BELLE, it is rare to make shoes so rare in the world. Therefore, from the perspective of total profit growth, it is necessary to take this kind of merger and acquisition, though the promotion from PE is not necessarily a good thing.


Shanghai easiness Cci Capital Ltd partner Chen Chen


Adidas and Nike are already in the hands of BELLE in the near 70%~80% retail channel. BELLE almost monopolies the two major sports brand China's retail channel.

Perhaps BELLE will talk with Adidas about China's general agent next.

The next domestic sports tycoon is probably not BELLE.


Retail brand observation commentator Lin Yifan


The value of BELLE should be calculated separately from the parts of the shoes and sportswear. The increase in the proportion of sportswear may lower the total PE, but the total value of the company will increase.

Moreover, after taking the lead, it has a positive effect from a market perspective.


Shanghai financial circles Ricky


If BELLE is profitable, it is true, but its sports part can only be said to be continuously pfused.

The real source of BELLE's profits is in leather shoes (apart from proxy brands).

Sporting goods are resources for big stock markets.

If you want to really profit from sporting goods, or to join hands with Baosheng, forcing N&A to reduce its supply cost, it is the solution.


Beijing netizens

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