Shoe Industry Promotion Tenderness Trap, Who Is The Next Winner?

The annual Spring Festival is approaching, and many workers returning home are beginning to frantically sweep the goods. As far as the products of science and technology are concerned, they are small to daily necessities. As the most basic demand for new year's shoes and clothing, shoes are often highly favored by consumers returning home. At the same time, in order to achieve a win-win situation of sales and consumption or gain more profits, merchants have also launched the slogan of promoting profits. For example, shoes that usually cost thousands of dollars will be included in the bag at the end of the year. This is just like Watson, founder of IBM company of the United States, "technology provides power for enterprises, and sales promotion has wings for businesses." Of course, sales promotion plays an invaluable role in product sales. But it is worth noting that the success of promotional activities is often inseparable from the scientific implementation of its sales promotion plan. Promoters, promotions, promotion environment and other links are closely related to the whole sales promotion activities. If a businessman omits any of them, it is likely that the sales promotion will not achieve the desired results. Especially at the end of this year, when sales are booming, businesses need to pay special attention to whether their promotional activities are well prepared. Only with comprehensive planning can we promote the sustainable development of shoe enterprises' product chain.

nowadays footwear industry With the increasingly fierce market competition, the homogenization of products and services, the similarity of the store environment and the simplification of sales promotion, the performance is extraordinarily prominent. On the market, the promotion of shoes is mainly led by price war, and the two forms are the most common form of promotion in the terminal marketing of shoes, and the most popular form of promotional activities. When this form of promotion is adopted in the market, the competition among brands is no longer price competition, but also the brand identity competition among brands. brand Identity is the contest of brand power. In this context, how should shoe enterprises better open market business opportunities and increase sales of products in terminal promotions? For this reason, industry experts suggest that enterprises can further enhance the pleasure of consumers' shopping experience by organizing related recreational activities or adopting new competitive sports projects, thereby promoting the blowout of their own sales volume. In this case, the supply of shoes is also important in time.

More deeply, if the shoe companies want to expand their shoes now, market Line or open more market opportunities, then the futures buyout mode is the best means of supply. It is learnt that this means can provide a large amount of expansion space for sales promotion of shoes products to a large extent. For example, after the introduction of a shoe product, most of them will require regional agents to book a portion of the goods, depending on the size and operation of the market. Generally speaking, this kind of shoe product promotion effect is very impressive. If it is a brand shoe enterprise, it is necessary to give preferential policies to agents so as to obtain a large number of new orders from the agents and improve the quality of the order. After all, only by correctly evaluating the proportion of styles and styles needed by various regions can the shoes made by agents be more marketable. Relax the policy of refund and replacement. In order to meet certain requirements, the agent with a certain number of orders can provide a looser policy of return than conventional products, so as to reduce the worries of agents. But before launching this policy, shoe enterprises must supplement the incentive system of series shoes sales, so as not to neglect the promotion of shoe products by the agents, so as to ensure the smooth supply of terminal shoes, so as not to affect the promotion of holiday shoes and the overall profit.

In addition, after the promotion of terminal shoe products for some time, shop managers must conduct sales analysis, summarize the sales situation of shoes, and summarize the shoes that need replenishment, stop ordering, and observe shoes. This information will become an important reference index for agents to adjust the direction of orders, and to specify the R & D and production direction of footwear enterprises. With the help of the traditional SMS, the popularity of mobile phones is getting higher and higher. Using local newspaper media to promote activities, local newspaper media advertising fees are not high, choose newspaper media layout on the plane visual effect design should be highlighted and bold. For example, the flow of people in the streets and lanes of the store should be prized. It should be good at developing the effect of the shop window, and grasp the display effect of the window so as to attract customers' eyeballs. If the shop windows in general are usually displayed as model props, then the "real models can be displayed in the window". Some enterprises are better at promoting activities in streets and alleys, such as holding creative art model demonstrations at the square of pedestrian street.

In addition, it is worth mentioning that in the general concept of business, most of the promotional activities of shoe products in the market are concentrated on major festivals such as Spring Festival and new year's day, but often neglect the idea of promoting sales in normal or off-season. In fact, the way of thinking of promoting sales activities on major festivals is correct, but it is urgent to note that because of the large traffic volume of the street people, it is necessary to pay attention to the simple and easy operation of the major festivals and easy to understand the customers. If the tedious process of activities makes the customers look shy, even if the prices of the activities are low, it is recommended that shoes should be easy to carry out promotional activities during major festivals, and the best way is to use the direct price of the original price and the promotion price. In addition, more activities need to be spent on advertising promotion. Especially for those off-season shoes sales promotion, we must pay special attention to the entertainment of activities, so that consumers can discover the real experience brought by their promotional activities. In short, in this series of gentle promotion "trap", who can play a good "promotion", this Sales sword, who will become the ultimate winner of the shoe market, who will be the most dazzling "big money" of the terminal in 2012?