Apparel Retailing: "Three Hearts" To Enhance Sales Performance

Many businesses have already started "value-added services" to attract customers.

The fashionable consumer group has the most purchasing power, and it is also a group of competing customers.

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"WIFI" enters the fast lane

After the development in recent years, WIFI (commonly known as wireless broadband) has long been familiar with the public. However, it is still very fashionable to cover the whole WIFI line in the shopping mall.

When consumers are tired, they can sit in the dining area and rest area of the shopping mall, use their smart phones or computers to access WIFI, and enjoy the joy of shopping.

Any self service machine in Xidan, Beijing, can print the password for free access to WIFI. Consumers can enjoy the free wireless network of full roaming with this password.

The European and American shopping mall also provides free WIFI service.

As long as they enter Europe and America, customers will receive text messages and be reminded to enter the hot coverage area of WIFI. They can send short messages to get passwords.

At present, many shopping malls in China have made use of this technology.

The three major telecom operators are also rushing to WIFI. Consumers are expected to use WIFI wireless network functions such as mobile phones, laptops and other terminal devices. Unlimited time and unlimited traffic can be used for free Internet users.

In addition, the ubiquitous and increasingly powerful 3G network, coupled with thousands of WIFI hotspots, makes it easy to access the Internet in shopping malls and cafes.

This new value-added service not only promotes the sales of various businesses in the mall, but also keeps the pace of consumers, stimulating the atmosphere of shopping malls, and consumers can also share shopping experience, thus increasing the stickiness of consumers.

Mobile phone "gas station"

As a matter of fact, mobile phone charging station has appeared a few years ago, but with the upgrading of mobile phones, the mobile phone charging station once faced an awkward situation.

According to the related survey on mobile phone brand utilization, the number of people who use iPhone in the first tier cities in China is in the majority. But because of the large power consumption of iPhone phones, many consumers are often annoyed when they go shopping. Some consumers even take the charger to the bathroom and borrow the plug to charge electricity.

Recently, there is a free iPhone charging station in the new Dongan Plaza of Beijing Wangfujing. This is the first public free iPhone charging station in Beijing.

The free iPhone charging station is located next to the main service desk on the first floor of the shopping mall. There are 3 plug in plugs for consumers to worry about the power failure of iPhone phones.

Beijing APM responsible person said, as early as the introduction of iPhone charging station, Beijing APM has launched a shopping mall's iPhone APP for a large number of iPhone users in Beijing. It helps users to enjoy the latest popular information of Beijing APM and enjoy a wide range of consumer preferences.

Parcel "difference preservation"

In order to better serve consumers, shopping malls can be said to be painstaable. Anyone can realize that shopping in a shopping mall with large bags is a pain for consumers.

However, in shinguang world department store, there will be no more pain even if there are more things to buy, because all the service stations in the new world can store and store clothes for consumers.

More intimate is that the bags are available at all service stations. When retrieving, they only need to show the certificate of deposit at the nearest service desk and wait for the staff to deliver the goods.

That is to say, after shopping at a service desk, customers can shop to five levels. After shopping, they want to leave directly after five layers of shopping bags, and the five tier helpdesk can help customers complete.

Shopping malls are keen on new technologies, new ways and services that can improve the consumer experience, which not only catch consumers' hearts, but also bring good reputation to the shopping malls.