Shenzhen PK Shanghai Who Is The New Fashion Center?

Shenzhen may replace Shanghai as the new fashion capital

Who said that the international fashion industry leaders must dress up avant-garde and look cool? At the beginning of the interview, John seemed very friendly to the camera with a cute and funny POSE. In the laughter, the topic started from the impression of Shenzhen. John found that "Shenzhen is different from the past. Shenzhen girls are more and more fastidious in dress and color, which I have never seen before." At this exhibition, there are many brands that impressed him deeply. He believes that the works of ODBO and Jixiangzhai are outstanding. "ODBO's works are quite right in terms of color matching and style design, and they choose coffins as decorations to display bold and avant-garde styles, which make people stand out; while the on-site effect of Jixiangzhai Fashion Show is very Chinese, and the visual impact of its stage effect is very strong." At the same time, he also believes that Shenzhen clothing The brand is rising, and may replace Shanghai as the fashion capital in the eyes of young people in the future.

Chinese brands need more "internal skills"

When a reporter asked about China clothing When the industry is at the international level, he vividly said: "The fashion circle is like a big family, with Britain and the United States as the big sisters, Italy as the younger sister, and China as the fastest growing baby. I believe that China will surpass them in a few years." John has been encouraging China's fashion industry to go abroad, but it needs more confidence to be at the international level. Although China's fashion industry still faces many difficulties, these difficulties are temporary.

Of course, vision alone is no good. He believes that China clothing If brands want to go abroad, they have to practice more "internal skills". On the one hand, we should not "compete" with existing international luxury brands. While ensuring quality and reasonable pricing, we should also try to find out the brand positioning, adhere to our brand personality and core demands of products, gradually cultivate brand temperament and consumer loyalty, and not become a substitute factory. On the other hand, we should learn to cater to the local market, understand the hobbies and needs of local consumers, and do not create things behind closed doors.