Pearl River Delta Shoes And Clothing Exports Increased Polarization

External order shortage, internal costs are rising, squeezing out inside and outside, the traditional processing trade enterprises if there is no strong ability to digest internal causes will be in a desperate situation. Reporter visits Dongguan Zhuhai, a number of business people and experts have said that 70% of the enterprises in the Pearl River Delta are facing pressure to survive. The processing trade enterprises are "the hardest hit areas", while shoes, clothing Bags and other businesses were once difficult.

Flame

In these enterprises because of survival problems and strive to run, and 30% of foreign trade enterprises to let this trip we see hope. A few years ago, the processing and trading enterprises that began upgrading and transformation have now experienced a little calmly. A few ordinary trade enterprises with core technology are on the road of "running".

oasis footwear industry Ltd. is a footwear foundry enterprise settled in Dongguan in 1998. With the setbacks in the footwear industry, the OEM footwear industry in 2012 increased by about 10% from 1~4 in the same month last year. The company estimated that the total export volume in 2012 will reach 13 million pairs, with an average export of about 1 million pairs per month, while the about 9000000 export for 2011. In the case of generally insufficient orders, the order of oasis shoe industry is not going down. Why is this? "For traditional OEM enterprises, the most important thing at present is to achieve cost savings through management upgrading." Ye Chunrong, the financial manager of the oasis footwear industry, told reporters that their company has its own development team, choosing the corresponding materials according to the shoe samples provided by customers, and striving to find the best combination point between the best quality and the lowest cost, so as to produce products that sell customers satisfaction and market acceptance. "In 2012, we hit the main products of functional footwear, such as comic shoes, our total sales in the United States can be ranked third. Limited to the rise of cost, the company only receives orders with high unit price, and orders with low prices have not been done.

Traditional processing trade enterprises constantly manage and enhance the added value of products, while many ordinary trade enterprises take the initiative to take the initiative to launch an important position in expanding the market of emerging countries. An electronics export enterprise told reporters that in the face of the decline of the European market, the company has a special sales director in Asia, and is responsible for developing emerging markets. Now it has orders in India, Japan and Southeast Asia. "The direct exchange between RMB and yen in June 1, 2012 is good news for us, which can reduce our dependence on the US dollar.

Cross border RMB trade settlement, we are also actively developing. China Electronics Import and Export Corporation Zhuhai Limited mainly exported small household electrical appliances. The company performed well in emerging market countries. In 2011, the company exported more than 30 million US dollars to India, accounting for 1/4 of the total export volume of the company. The export to the Brazil market ranked sixth in the company, and the Thailand market was affected by the floods in 2011, down from second in 2010 to fifth. "Export to emerging market It is a trend for the company to develop in the future, but there is no denying that there are risks in emerging markets. These markets are not particularly mature. The staff of China Electronics Import and Export Corporation Zhuhai limited indicated that the fluctuation of the emerging market is relatively large, and the market order needs to be standardized.

Benefiting from the rapid development of the industry, the Dongguan Wan Shi Da liquid crystal display Co., Ltd. has expanded several times in 2012. As one of the 166 upstream and downstream suppliers announced by Apple Corp, the capacity of Wan Shida has been expanding. Reporters learned that Wan sta invested about 2 billion 700 million yuan in Dongguan in recent years, and expects to import more than 1 billion yuan of equipment in the future. "Inside the bank, the electronics industry has been very divided into apple and non Apple sectors, so long as enterprises conform to the development trend of the industry, they will develop better." Hu Xuen, vice president of Dongguan branch of HSBC (China) Co., told reporters.

"It is precisely these large enterprises' upward trend that has driven China's foreign trade data out of the" shoal ". During the investigation in Dongguan and Zhuhai, many government officials said that large foreign trade enterprises will recover after the situation stabilizes in the second half of 2012, and the small and medium-sized enterprises will also get out of the trough under their driving force.