Double Star Shoes And Clothing Adjust Business Ideas, Realize Their Pformation.

Facing the adjustment period of market entry and the increasing tension of labor force in China, double star

The industry takes the initiative to adjust its management ideas. Under the market situation that the consumer market is becoming mature, the products are surplus and the homogenization products are serious, the president of Binhai group, Wang Hai, always insists on "walking on two legs", relying on new products, new technology, new technology, and high quality, to intensify efforts to open up the international market and create a good situation for export to go against the trend.

"In the first half of this year, the export of double star shoes and clothing increased by more than 20% over the same period last year."

The leader of the double star group told the visiting reporter.

Actively developing the market

At present, the continuous weakening of external demand, the rising cost of enterprises, the tight trade environment and other factors have led to the unprecedented grim situation of China's foreign trade this year. For this reason, the production units of the two star footwear industries "take the initiative to go out to take orders", take the initiative to increase overseas market development efforts, rely on the unique core technology of the two stars, rely on the technological advantages of the footwear industry, and expand the overseas market through trade companies and various exhibitions.

For example, the double star Han Hai company has taken the initiative to go out and develop customers in many channels. Since this year, 5 new customers have been developed.

At present, there are 13 new footwear customers and sufficient orders.

Technology wins the market

Wang Hai pointed out: "Whoever has adapted to the latest development trend of the market has grasped the pulse of market competition, and who has grasped the core technology has strong competitiveness."

The technology of export shoes is complex, and the materials used are also quite different from those of domestic ones, which brings many difficulties to the production organization.

Small change and technological innovation are the basis for double star's export orders which are strict in demand, high in standard and tight in construction period.

Faced with various difficulties in the production process, the employees of the two star industry met difficulties and took the initiative to innovate, improve the technology and solve many technological problems, which greatly reduced the production cost and accumulated valuable new experience and new technology of shoemaking.

For example, in view of the fact that an export shoe needs precise printing and the existing technology can not reach the status quo, the key employees of double star Lu Zhong company actively innovated and tested repeatedly, and finally made great breakthroughs in printing technology, and achieved new process printing and precise printing. Printing technology innovation saved about 300000 yuan.

The shoe factories of the two stars are actively innovating and improving operational technology, improving production efficiency and ensuring "urgent, difficult and high" export orders.

A customer in the United States brings a new product with the latest style and complex workmanship on the market. This is a new product which is rejected by many enterprises. It uses special materials for the surface, and the complexity of its workmanship and the complexity of its operation are unprecedented.

After trial and error, the development and trial team of the double star Hai Jiang company finally produced qualified samples, and the customers praised them repeatedly.

In the production of an export shoe, Xie Xiuxia, a twin star company, created the "three in one operation method of tongue tightening and fixation", which made the former three operators operate into one person, and the operation could be reduced by 2, and the efficiency increased by 24%. In view of the low efficiency of mixed code packaging, the operator Zhang Zhaoquan created the "barrel net bag" operation method, and the working efficiency increased by 40%.

Quality assurance market

When entering the international high-end market, Binxing shoes industry put forward according to Wang Hai's "entering the high-end end is that no one else can do it, that is, to make better products than others". With the quality concept of doing first-class work, we are stepping into the ranks of the world-class shoe industry from the aspects of development, design, technology and operation skills.

With the spirit of "creating the leading core technology in the world and making the top quality of the industry", the double star adjusts the product structure. Because of the core technology of new materials and new technology, the company has completely turned to the new materials, complex new technology and technology leading, and the high value-added brand orders in foreign stores abroad, setting up a new image of the double star products in the international high-end market.

For example, the company tackled the new technology of leather surface adhesion, made leather mold vulcanized shoes for special models, and became popular in the fashion market of Italy. Aiming at the characteristics of new materials, a new adhesive was specially developed, which changed the traditional molding process, so that the technical problems that had never been solved in the vulcanized shoe manufacturing industry were conquered.

In addition to dare to challenge new products, the two star Hai Jiang company is also good at innovating technology and ensuring quality.

In the form of curve fence, foreign-funded enterprises always use manual operation method, which is inefficient and difficult to guarantee. The double star Hai Jiang company innovates the design of roller cutter, realizes the one-time curve out of the curve, improves efficiency by more than 3 times, achieves zero error in quality, and wins the trust of customers.

With the spirit of fighting hard to compete and constantly adapting to the market demand for new materials, new recipes, new technologies, new designs, new products and high quality, the double star people have created many leading new technologies for the production of fashionable casual shoes, showing the brilliant appearance of the double star footwear industry in the international high-end market.