Costume Designer Giorgio Armani'S Legendary Life And Character Chronicles

In July 11, 1934, Giorgio Armani (Giorgio Armani) was born in Piacenza, northern Italy. Like this Latin birthplace, Armani's life was also endowed with magical colors.

In 1957, he retired from the army and served as a window in the department store "La Rinascente".

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In 1961, he joined Nino Cerruti, a famous fashion design company, and became the assistant of Italy fashion's Nino Cerruti (Nino Cerruti), and began to make her debut in the fashion industry.

However, the romanticism of the Italians made it resolutely abandon the generous treatment of big companies and start planning their careers.

In 1975, with the encouragement of Sergio Galeotti, Sergio Galeotti founded his own men's clothing brand in the name of Giorgio Armani, and created a myth that makes the fashion world strange.

"Casual elegance" is the style Armani has been seeking since its creation.

Exquisite texture and concise lines all reveal the characteristics of comfort, free and easy, free and free. Seemingly casual cutting reveals the beauty and strength of the human body. It not only abandons the boredom of the body, but also overturns the hippie style.

Giorgio Armani believes that design is a way to express feelings and emotions; it is the best interpretation of the pursuit of beauty; it is an eternal challenge to comfort and luxury, reality and ideals.

Today, Armani is not only a fashionable black print with black bottom. It represents a way of life, a symbol of vigor and vitality, which is the ultimate expression of the beauty, sexuality, comfort and creativity of men and women.

Today, Armani's footprint has been spread all over the world in more than 100 countries, with Giorgio Armani Le Collezioni, Emporio Armani, Armani Junior and so on.

Products are also becoming more diversified.

It has expanded to perfume, leather bags, jewellery, glasses and many other areas, and even to mainstream bars and hotels.

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The great victory of the community earned him countless glory, but he devoted himself to charity work without any hesitation and made him more respected by the world.

The experience of joining the army in the early years has greatly affected the life of Armani. The extraordinary attainments in fashion design are not the final yardstick of Armani's success. The relentless pursuit of philanthropy is the most powerful manifestation of his personal charm.

The designer, who has personal wealth of up to 5 billion dollars, has always saved money in his career, but he has been very generous with others.

Over the years, he has been running around the world's poor.

In 2002, in order to commend Armani's prominence in helping refugees, the United Nations High Commissioner for refugees invited Armani to become the goodwill ambassador of the organization.

"I am very proud to welcome Armani's goodwill ambassador to the UNHCR, and I am very grateful to him for receiving this position."

Ruud Rubes, an UNHCR official, said.

During the ambassador's work, Armani personally raised funds for the organization, and expanded the mass influence of the organization through various means, appealed to the international community to pay attention to refugee groups.

In the face of the crisis in Afghanistan, Giorgio Armani held a Christmas charity campaign, which not only donated large sums of money, but also donated advertisements to the Afghan refugees.

To support the work of UNHCR, Armani also specially designed a mug, inspired by a trip to Shanghai.

Some of the proceeds from the sale of the mugs will be used for relief efforts by about 200000 refugees worldwide.

"I admire the unremitting efforts of UNHCR.

I will work hard for the duties of ambassadors.

Although the work of sponsoring the world refugees is extremely difficult, I always believe that everyone has the opportunity to change something.

I wish I could do it myself. "

Armani said, "we have an obligation to make the world more beautiful.

Especially for the relief of young refugees, sponsoring them to rebuild their careers.

After all, children are the future of the world.

He thought that whenever he was engaged in a new charity, he would be filled with joy as if he were designing new works.

In 2004, Armani touched the love of charity to the category of activities, published a book called "Faces of Sport" by Special Olympics athletes, and used all the books sold to improve the daily training quality of Special Olympics athletes, and improved the career level of mentally handicapped people.

In the long journey of charity, Giorgio Armani has always been a pioneer, extending its support to every corner of the world.

In September 21, 2006, Armani held a ceremonious fashion announcement for its latest masterpiece, "Product Red (red products)" series, at the London exhibition center in London.

The bright red glow embody the mutual help and care of human nature. The succinct and elegant style embodies sincere and frank personality.

At the meeting, Giorgio Armani expressed with deep feeling that charity would be his career.

He will collect the profits from the latest product to support the work of the AIDS Global Fund in Africa, especially to sponsor African women and children to fight AIDS.

His initiative made people feel moved by the occasion.

For philanthropy, Giorgio Armani compares it to a beautiful and delusional brush. As with design, it should integrate into its own emotions and fill it with the heart.

He will create a brand new world with sincerity and sincerity, without sorrow and pain, only as comfortable and comfortable as Armani.

The chronicles of Giorgio Armani characters

Born in Italy in 1934.

In 1960, La Rinascente department store in Milan served as a seller and window designer.

1964~1970 assistant Nino Crutti

Create brand Giorgio Armani with Sergio Galeotto in 1975

In 1975~1981, Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani, Donna, Armani, and Collezioni were launched in succession.

In 1982, he became the second Dior fashion designer behind the cover, and launched the perfume Armani in the same year.

1987~1997 launched glasses, body socks, water skiing clothes, golf accessories, watches and other accessories.

1984 perfume Armani men 's Cologne

In 1991, he was awarded the honorary doctorate of Royal College of Art.

Launched perfume Gio in 1992

1995 launched perfume Aqua di Gio

1998 launch perfume Emporio Armani