Babu Bean: Carrying A Fairy Tale Express, Creating A New Empire For Children'S Products

As children

The Babu bean brand, one of the leading brands, stands on the Chinese earth like a dazzling star, leading the fashion trend of children's footwear in China.

In 2012, the company launched a strategic alliance with babua (China) Limited and became the only strategic partner of the global cooperative partner in China. In September 27, 2012, partners in Jinjiang, the shoe capital, ushered in a large-scale fashion with the theme of "the world, my fairy tale kingdom".

Release the event.

This event has attracted wide attention from leaders at all levels and from all walks of life. Mr. Lin Qidong, chairman of Babu (China) children's products Co., Ltd., Mr. Lin Yuqi, chairman and general manager of the company, Mr. Liu Quan, director of marketing, Mr. Huang Jinrong, Mr. Huang Jinrong, Mr. Liu Quan, general manager of Xiamen Orwin planning Co., Ltd., together with nearly more than 300 people from China's franchisees, distinguished guests, senior leaders and various media, participated in this event.

This conference is mainly composed of the signing ceremony of the strategic alliance and the two core links of Babu brand new spring and summer releases in 2013.

With its strong design and development team and market development team, gill & amp; Co. has built up a communication platform for distributors, partners, industry authorities and entrepreneurs.

The strong brand strategy, bold and practical brand development concept, fashionable and new product lineup, greatly stimulated the confidence of franchisees and agents, and presented the peak of the scene at the scene.

At the beginning of the conference, Mr. Lin Yuqi, chairman and general manager of the Company Limited, gave a warm welcome speech first, and announced that the company was formally allied with the Babu bean to become the sole comprehensive strategic partner of its global cooperative partner in China.

Mr. Lin Yuqi fully affirmed the fruitful achievements of the development of the brand of Babu, and looked forward to the bright future of the cooperation between gill and Babu. He also expressed confidence that he would join hands to create a colorful future.

Lin Zong said that in order to win the brand of a children's shoes and clothing industry, we should not only focus on the domestic market, sublime the brand connotation, create a distinctive brand image, but also look forward to the world with a forward-looking attitude and seek new resources and opportunities at all times, so as to conquer the ambition of the world and form competitive competitive advantages with other brands at a high level.

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Mr. Lin Qidong, chairman of Babu (China) children's products Co., Ltd., with a sound voice, has introduced Chilt's development process with passion. He has talked passionately about the twists and turns of the discovery of Babu beans to the introduction of the brand with huge business opportunities and potential into the domestic market.

In 1994, China's economic and business circles have awakened to develop the national industry and set up Chinese brands to become the mainstream trend of thought in society. Babu bean (China) children's Articles Co., Ltd. was founded in Shanghai under such circumstances and opportunities.

When the children's footwear industry in China still stays in the "children"

In the extensive competition of basic functions, Babu has been standing at the height of international brands, deeply excavating the psychological needs of parents and children, putting forward the concept of "children's fashion" brand concept, and launching the "children's fashion culture synchronized with the world". The brand manifesto of "selling new culture with consulting services" has opened up the brand blue ocean and has stood out in the market. It has attracted the attention of the consumers and won the attention and affirmation of the industry. In 2003, it was awarded the "famous trademark of Shanghai".

So far, Babu has set up 320 department stores and franchised stores in the first and second tier cities throughout China, all over Shanghai, Beijing, Hongkong and other major cities.

With the development of Babu brand, Babu's sales network has spread all over the United States, Singapore, Indonesia, South Korea, Malaysia and Canada. It has become the world's leading brand of children's wear.

Lin Dong's humorous and vivid speeches led us to recall the past solid and passionate entrepreneurial years. We also strongly affirmed the development vision of Babu beans and greatly encouraged all of us to move towards a bright future together.

The signing ceremony of gill & Co. limited and Babu (China) children's products Co., Ltd. raised the climax of this activity.

At the ceremony, Mr. Lin Yuqi and Mr. Lin Qidong jointly signed their names on the signing board of symbolic cooperation, and also symbolized the formal establishment of this strong alliance. After that, all the leaders who participated in the signing ceremony of the strategic alliance of "the world, my fairy tale kingdom" jointly launched the crystal ball. With the caption of "the successful signing of Babu beans", we saw that this leap forward breakthrough has opened the beginning of the change of the industry pattern.

Babu beans also have early education products. At the meeting, Mr. Huang Jinrong, the operator of the early education project, gave a detailed demonstration of the latest product of Babu's latest education.

In line with the promise of promoting the growth of children's physical and mental health, Babu's extension to the market of early childhood supplies not only enriched the product lineup of Babu bean brand, but also expanded the audience of Babu beans, and stimulated the confidence of franchisees in the brand.

This is an important step for Babu bean to create "children's goods kingdom". In the near future, there will be more products appearing in Babu bean store to attract more children and parents to Babu beans.

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Mr. Liu Quan, director of marketing of gilt, introduced the marketing development plan of Babu in detail, and confirmed the brand new development route of the cooperation between gilt and Babu, including strategic layout, marketing upgrading, channel positioning, terminal image, product strategy and new commercial mode research.

At the same time, he said that the day of Babu's becoming the first brand of children's shoes and clothes is coming. With the help of the platform provided by this conference, we hope to find more partners and strategic alliances for children's products, so that the growth of franchisees and brands will be the commitment of gill and the goal of everyone's efforts.

At the end of the conference, Ms. Teng Li, CEO, Xiamen Orwin planning Co., Ltd. gave a brilliant speech on the strategic plan of the future Babu bean brand.

Tengzhong said that the professional degree of developing enterprises to rely on professional brand strategy companies, combined with the actual situation of enterprises and team experience, can effectively enhance the comprehensive operation ability of the internal marketing team of enterprises, and integrate the resources of the industry with a wide range of resources, and carry out all-round upgrading in brand strategy, marketing strategy, commodity strategy, terminal management and so on, which will bring fruitful progress to the development of enterprises.

The afternoon's new show shows the guests in front of us.

The new product takes the journey as the clue, through the bright and colorful colors, happy innocent children, depicts "Colorful" and "Aloha" two big.

The series shows the surprise, joy and adventure of the journey, highlighting the characteristics of this season's new products, such as colorful, childlike and playful.

The colorful series presents the wonderful flavor of fairytale in color, and shows the wonderful feelings in travel: that is the innocent smile of children, the weird cloud in the sky, the space of brave exploration; the first choice of Aloha series leisure and light, the warm colors of beaches, flowers and waves, the children who take the Babu bean fairy tale express train, and the cheering "Aloha, Hawaii"! This season Babu bean's product innovative design idea, strengthens the style development, satisfies the market multiplex demand.

In the style consideration, we should use advanced technology, simple and smooth lines, flexible color matching, perfect plate cutting, and unique creative detail handling. We should design the sense of design and comfort coexist, so that children can depict the future happily and freely like fairy tales in fairy tales.

For many years, Lin Yuqi, the founder of gill, has always adhered to the idea of life and led him to research the development and design of children's shoes and clothing and the way of brand growth. In order to seek the overall strategic thinking based on the children's shoes and clothing industry, he created a business model that integrates R & D, publishing and color matching. It is unique in the industry, and has successively worked with the top ten well-known brands of children's shoes in China, and has successfully created two brand names that are compatible with the world's popularity: "winter treasure sunshine" and "small president".

In 2012, gill took the opportunity to develop children's shoes and clothes, deepen the upgrading marketing strategy plan, focus on the common development of the brand, formally reach a strategic alliance with Babu (China) children's products Co., Ltd., and build a complementary platform for superior resources so as to realize the value sharing of the whole industrial chain.

This leap forward breakthrough means that the strong combination of international brand operation and strength level R & D forces has created a new beginning of the brand pattern change, and the first step in China's children's shoes and clothing area will surely promote the rapid, healthy and sustainable development of Babu bean, and will strongly shake the future of the shoe and clothing industry.

Regarding the cooperation, Liu Quan, director of marketing of the company, believes that the brand value idea that will lead the Babu bean is a strong combination with the strong R & D strength of gill. It will create a brand new platform with complementary advantages, resource sharing, mutual benefit and common development. It will surely attack the existing development mode of the industry and plug the wings for the "Babu bean" in the wave of the market of children's products.

The "fairy hero" created by the times will lead you to create wealth with its unique brand concept, open the door of wisdom to enter the ranks of international brands, and create a new empire for children's products.